Tag Archives: SEO

Today’s Top Ecommerce News

Cart Abandonment is Rising: 5 Tips For Cart Recovery (Get Elastic) “It’s roughly 50/50 split among the 100 retailers studied who enjoy sub-50% abandonment rate and those that suffer from greater than that. And only 79% of merchants report to know their cart abandonment rates. As far as statistics go, that appears high and healthy, but these […]

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Today’s Top Ecommerce News

Wayfair: Letting customers lead the way (Internet Retailer) “Speaking as day two keynoter on the topic “Connecting with consumers by giving them what they want,” Shah told attendees they can treat customers one of two ways. “You can treat them as smart and meet their expectations or treat them as dumb and lead them into a […]

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Today’s Top Ecommerce News

Google Analytics adds more e-commerce data and reporting tools (Internet Retailer) “Google Inc. is making it easier for e-retailers to collect more granular data about how consumers behave on their sites and to generate reports about that behavior. The company announced Wednesday Enhanced Ecommerce, a Google Analytics reporting tool designed specifically for e-retailers. Using the tool, e-retailers […]

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Today’s Top Ecommerce News

Email marketing segmentation: dead man walking? (eConsultancy) “And perhaps even with this work on segmentation, there’s more that could be done. Will more work on segmentation continue to bring dividend? More charts from the census show it email marketing is ranked as the best marketing activity for ROI and yet it receives less than 10% of budget […]

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Today’s Top Ecommerce News

9 SEO myths busted by e-commerce experts (Bigcommerce) “Search engine optimization isn’t magic, but it does inspire plenty of myths. Bigcommerce partner Coalition Technologies recently stopped by our office to chat about SEO. During the Lunch and Learn, founder Joel Gross and director Jordan Brannon busted some common misconceptions that distract merchants from what really matters. How many of these misguided […]

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Today’s Top Ecommerce News

Quality Content Is Critical for SEO (eMarketer) “According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly […]

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Today’s Top Ecommerce News

Gap closes the gap between e-commerce and stores (Internet Retailer) “The ongoing blurring of the line between stores and ecommerce emerged as one of the main themes this week in Gap’s 2014 investor day presentations to Wall Street analysts. The anticipated moves for the coming year build upon the steps Gap has already taken to further […]

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Today’s Top Ecommerce News

SEO: Why Amazon’s Navigation Works So Well (Practical Ecommerce) “Judging by the number of Google searches for which Amazon ranks, it’s easy to see that Amazon is doing a lot right when it comes to search engine optimization. It’s hard to pinpoint one thing that Amazon does well in regards to SEO, but its navigation is exemplary. Consider […]

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Today’s Top Ecommerce News

The ‘Heartbleed’ bug has e-retailers’ hearts racing with anxiety (Internet Retailer) “Called the Heartbleed Bug, the flaw could help hackers steal information, including credit card numbers and personal consumer data, from inside servers that operate ecommerce sites. The attack also could enable criminals to create web sites that mimic real ones and which could be used […]

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Today’s Top Ecommerce News

Returns plague fashion e-commerce. Can technology fix the problem? (Washington Post) “PhiSix, a recent eBay acquisition, seeks to apply the digital effects you see in blockbuster films to e-commerce. The same technology that helps a computer-generated character in a film look realistic can help the average shopper find clothes that fit better. While shoppers can’t yet benefit […]

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