Tag Archives: marketing

Ecommerce Video Do’s and Don’ts

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By Charlie Rall and Sydney Kudeviz Ecommerce videos are powerful tools that can work on many levels to engage customers in the the sales funnel. The difference to note between ecommerce videos and “traditional” video content (ads, video blogs, etc.) is that they are conversion focused and typically live on the product page level. But they […]

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Today’s Top Ecommerce News

Can Card Scanning Solve Mobile Checkout Abandonment? (Get Elastic) “68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according to a survey by Harris Interactive.” Linking digital audience data to drive conversions (eConsultancy) […]

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Best Practices for Creating Engaging Ecommerce Videos

Guest Post By Charlie Rall of Video Review Labs Product videos are dead. I’m talking about the dull spinning, white backdrop glamour shots with the logo bar at the bottom of the screen. That’s the 360 degree photography made famous by late night QVC. The web has changed, of course, but brands are still throwing money […]

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Today’s Top Ecommerce News

Cross-device marketing keeps Brilliant Earth a cut above the rest (Internet Retailer) “The AdRoll mobile retargeting tool shows consumers ads based on what items they have viewed on Brilliant Earth’s web site. For example, a consumer that viewed an 18-karat white gold Halo diamond ring on BrilliantEarth.com on a smartphone might see an ad featuring that very ring […]

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Today’s Top Ecommerce News

Amazon, Facebook look to differentiate mobile payments with data (Mobile Commerce Daily) “Amazon has been looking for ways to pitch its trove of data on consumer shopping to retailers for quite some time, and now supposedly wants to speed up the timing of a payment product that would let consumers buy goods via an Amazon account. Last […]

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Today’s Top Ecommerce News

Online marketing: should you focus on traffic or conversions? (eConsultancy) “Everyone that has contributed to this post has noted that balancing traffic and conversion rates to some extent helps to keep your growth stable: if you want to be successful you can’t go all-out on either only platform enhancements or only traffic improvements and expect to […]

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Today’s Top Ecommerce News

65% of global smartphone owners use Android OS: stats (eConsultancy) “Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011. These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed […]

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Today’s Top Ecommerce News

Using Email Marketing to Generate New Customers; 6 Pointers (Practical Ecommerce) “But what about using email to generate new leads, and new customers? We’ve previously addressed strategies for growing an email list, to attract prospects, at “7 Tips to Grow Your Email Subscriber List” and “Using Email for Customer Acquisition.” Getting prospects to subscribe is the first step. The second […]

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ECommerce Snapshot: Patrón is Not Simply Perfect

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As a college senior studying Marketing, I recently read an article about Patrón’s new marketing campaign. The tequila company has always used the tagline “Simply Perfect,” but its new advertisements finally reveal some reasons why the alcohol is simply perfect. While I still admire the artistically beautiful ads, the Patrón website does not live up […]

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Today’s Top Ecommerce News

Online marketers are missing the boat on customer-centric marketing (Internet Retailer) “But though the consulting firm advises that marketers should coordinate marketing campaigns that reach individual customers across multiple channels, including mobile marketing, social media and e-mail, it finds that marketers are still concentrating too much on online marketing campaigns that try to reach a broad […]

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