Tag Archives: filters

CB2 Misses the Filter that Matters Most

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Anyone who has ever needed to purchase a rug knows that size is key. You have a specific space in a specific room that you want to spruce up with a floor covering, so of course you need to shop based on those dimensions. This is obvious… or so I thought. But unfortunately when I […]

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Lost in the Zebra-stripes of Zubaz.com

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Today, the zebra print goes into the Lion’s Den. The ecommerce site for Zubaz, a brand of athletic pants featuring a signature zebra pattern, left a lot to be desired in terms of navigation. When I first arrived on the site, I checked out the top navigation menu. One of the options here is the […]

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Making Sizes Simpler on HelenJon.com

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After seeing a promotion for Helen Jon swimwear, I decided to explore this ecommerce store. When I did, I found that finding the correct size is not an easy task for the shopper. In the swim section of the site, I wanted to use the left navigation to narrow down my selection. I can filter […]

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Oster and Their Unavailable Blenders

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Browsing the Oster ecommerce site for blenders led me to a strange discovery. When I arrived on the site, I headed straight for the Blenders section using the top navigation tab. This page offers many product results over multiple pages, so it’s great to see some helpful filtering options in the left navigation. I love […]

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Paperworks’ Paper Finder is an Ecommerce Flop

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Today I was shopping for paper products when I wound up on the Paperworks ecommerce site. At first glance, it seemed that the long list of categories in the left navigation would be a lot to sift through. When I noticed the “Try our Paper Finder!” icon in the upper left corner, I decided to […]

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The Problem with Shopping for DKNY Jeans…

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When I visited the DKNY ecommerce site today to shop for jeans, I thought it would be simple. How wrong I was… Take a look at the screenshot below of the women’s jeans category. As you can see, there are multiple pages of jeans to click through, but a disappointing number of options to narrow […]

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Ecommerce Snapshot: Lilly Pulitzer

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As I was shopping for dresses on the lovely Lilly Pulitzer ecommerce site, I happened to find an odd little issue. In order to narrow down the selection of party dresses, I opened the “narrow by” menu at the top of the page. There was an option to select my size, and then the options […]

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What do you think of this refinement strategy?

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Today I came across an interesting refinement strategy on ecommerce site Sports Unlimited, and I wanted to share it here to see what the readers think. Now I definitely preach that sites should have lots of filtering and sorting options to help shoppers narrow down the selection. Take a look at how Sports Unlimited went […]

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Candy Warehouse Confusion…

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Easter is on its way, and although I don’t celebrate this holiday, it brings about a very exciting time of year: Cadbury Egg season. Of course, I had to get online to search for an ecommerce retailer where I could get these delicious treats. That’s how I ended up on the Candy Warehouse site. And […]

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Keeping Ecommerce Filters Relevant to the Products

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I always encourage ecommerce sites to provide shoppers with great refinement options. The ability to sort and filter categories of products can be very helpful for a user who is browsing and wants to narrow down their options to find the item they want to buy. However, tacking on a bunch of filters without putting […]

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