Tag Archives: email marketing

Today’s Top Ecommerce News

E-commerce could take 40pc of trade share by 2025 (LogisticsManager.com) “E-commerce could take a 40 per cent share of overall trade volumes in developed countries by 2025, according to a study by Deutsche Post DHL. Today e-commerce makes up eight per cent of the overall trading volume in Europe already, but the study found that this […]

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Another Great Example of Email Acquisition

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Despite the growing power of social media, many studies show that email marketing is still the number one driver of traffic and conversions for ecommerce sites. This is why it’s so important for e-retailers of all kinds to always grow their email list. There are a number of strategies for this, but perhaps my favorite […]

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Today’s Top Ecommerce News

Email marketing segmentation: dead man walking? (eConsultancy) “And perhaps even with this work on segmentation, there’s more that could be done. Will more work on segmentation continue to bring dividend? More charts from the census show it email marketing is ranked as the best marketing activity for ROI and yet it receives less than 10% of budget […]

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Today’s Top Ecommerce News

Email is not dead. Here are five reasons it’s alive and well (eConsultancy) “Econsultancy’s annual Email Marketing Census tracks the percentage of sales that responding companies achieve from their campaigns. The 2014 survey found that on average, companies are attributing 23% of their total sales to the email marketing channel, up from 18% in 2013. Furthermore, nearly a quarter […]

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Today’s Top Ecommerce News

Fab’s Future Could Be Decided In The Coming Weeks (Tech Crunch) “But it’s gone through a violent boom-and-bust cycle, as it has pivoted multiple times — most recently from flash sales to selling its own branded retail products. According to our sources, its product and business roadmap could change yet again, as key executives and the board are […]

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Today’s Top Ecommerce News

Amazon now lets users add items to their shopping cart with a hashtag. But will anybody use it? (Pando Daily) “The tool is simple: if someone sees a tweet with an Amazon product link embedded within its 140 characters, all they need to do is reply with #AmazonCart to add the item to their account. The […]

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What does it take for you to opt in?

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Today I have a question for all the readers out there. While I was browsing various ecommerce sites to shop for jeans, I noticed that many e-retailers are using a similar strategy. I’m sure you’ve seen it before. You arrive on a site to shop, and within a matter of seconds, the background dims and […]

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Not Collecting Emails is a Missed Opportunity

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Last week, I visited an ecommerce site called BedBathStore.com. As the name suggests, they sell a wide variety of products for the bedroom and bath, from accessories to furniture and everything in between. When I began to explore the site, a pop-up appeared on my screen. This little window was advertising a special offer on […]

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Still Cringing over Dior.com’s Emails

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A couple weeks ago, we wrote about a weird experience on Dior’s ecommerce site. After receiving an email about a product, we were unable to find the product on the site. It was a prime example of email marketing gone wrong. Unfortunately, Dior is not done. Since that time, I’ve gotten two more strange emails […]

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