Tag Archives: ecommerce

Personalizing Your Ecommerce Store [Infographic]

Customers love when their shopping experience is personalized. That’s why it’s a great idea for ecommerce retailers to utilize personalization on their online stores! Take a look at the infographic below, care of Retail TouchPoints, for some ideas on how to personalize your ecommerce site. Click to expand.  

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Today’s Top Ecommerce News

Why All Sale Signs Are Red: The Science of Color in Retail (Shopify Blog) “If you’re still on the fence about whether choosing the right color will actually impact your sales, here’s a few things to consider. When a prospective customer first walks into your store, they make a sub-conscious judgement about your retail environment and […]

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Could Sizeable be the Future of Ecommerce?

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Today, a friend tipped me off to an Australian ecommerce shop called Sizeable. You can read more about the site’s founder and what inspired her to launch this awesome idea on Bustle.com. The short version is that founder Larissa Thorne was frustrated by traditional online shopping and the struggle to find out how clothes would […]

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Today’s Top Ecommerce News

Brand Manufacturers All In for Ecommerce (Practical Ecommerce) “Many of the brands mentioned earlier are ecommerce leaders in their market segments. Virtually every one discussed the importance of putting the customer experience and brand first over who gets credit for the sale. They are aligning their organizations to measure overall revenue — not revenue done in […]

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Today’s Top Ecommerce News

Email marketing segmentation: dead man walking? (eConsultancy) “And perhaps even with this work on segmentation, there’s more that could be done. Will more work on segmentation continue to bring dividend? More charts from the census show it email marketing is ranked as the best marketing activity for ROI and yet it receives less than 10% of budget […]

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Today’s Top Ecommerce News

Personalization Through Customer Self-Segmentation (Get Elastic) “Last post, we discussed why personalization is often so difficult because we simply don’t know enough about our visitors. Do we need to take the difficult road and wait for subtle signals of intent? Or can we just simply ask: Who are you? Why are you here? What are your needs? Do you find what we think […]

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Ecommerce Snapshot: Marc by Marc Jacobs

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While shopping on the Marc Jacobs ecommerce site, I was exploring the Marc by Marc Jacobs ready-to-wear line when I encountered a strange problem. One word: jumpsuits. This is an interesting article of clothing because doesn’t quite match up with the normal categories. For instance, when I clicked on Dresses, jumpsuits appeared on the category […]

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Today’s Top Ecommerce News

9 SEO myths busted by e-commerce experts (Bigcommerce) “Search engine optimization isn’t magic, but it does inspire plenty of myths. Bigcommerce partner Coalition Technologies recently stopped by our office to chat about SEO. During the Lunch and Learn, founder Joel Gross and director Jordan Brannon busted some common misconceptions that distract merchants from what really matters. How many of these misguided […]

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Lost in the Zebra-stripes of Zubaz.com

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Today, the zebra print goes into the Lion’s Den. The ecommerce site for Zubaz, a brand of athletic pants featuring a signature zebra pattern, left a lot to be desired in terms of navigation. When I first arrived on the site, I checked out the top navigation menu. One of the options here is the […]

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Today’s Top Ecommerce News

Ecommerce and the Future of Retail: 2014 [Slide Deck] (Business Insider) “The retail industry is undergoing a dramatic shift: E-commerce is capturing a larger share of sales than ever before. We’ve created a slideshow highlighting the retail categories where e-commerce is having the most impact, and where there is still opportunity for disruption. The shift away from […]

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