Tag Archives: ecommerce

Today’s Top Ecommerce News

Google’s Mobile Search Warning Could Decrease Site Traffic (Practical Ecommerce) “In its ongoing crusade to deliver the most beneficial search results, Google announced this week that it will warn searchers when a mobile URL redirects to the home page. Will the change impact your organic search traffic and sales?” @WalmartLabs’ Price Comparison Tech Will Soon Automatically Credit Walmart […]

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Today’s Top Ecommerce News

EXCLUSIVE – India likely to ease restrictions for foreign online retailers in July (Reuters) “India could allow global online retailers such as Amazon.com Inc (AMZN.O) to sell their own products as early as next month, removing restrictions that have held back competition in one of the world’s biggest, and most price-sensitive, retail markets.” She Loves […]

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Today’s Top Ecommerce News

Small business ecommerce: a beginner’s guide to supplier selection (eConsultancy) “This post is designed for those small businesses that aren’t yet selling online and are getting ready to start. I won’t pretend this piece is for those with lots of experience online. It’s more a starting point to steady the nerves for those that are bamboozled by […]

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CB2 Misses the Filter that Matters Most

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Anyone who has ever needed to purchase a rug knows that size is key. You have a specific space in a specific room that you want to spruce up with a floor covering, so of course you need to shop based on those dimensions. This is obvious… or so I thought. But unfortunately when I […]

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Today’s Top Ecommerce News

The Value of Coupons in Digital Marketing [Infographic] (Get Elastic) “This week’s infographic is courtesy of VoucherCloud, and looks at the popularity of online coupons, who’s using them and why.” 5 Ecommerce Content Marketing Ideas for June 2014 (Practical Ecommerce) “Content marketing is the practice of creating and distributing valuable, interesting, and entertaining content with the aim of […]

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The First-Ever Ecommerce Speeding Ticket

The Calvin Klein ecommerce site, although overall pretty user-friendly, has a strange problem. Arriving on the home page, shoppers will see a large banner taking up most of the real estate. This carousel rotates through some featured trends in both the men’s and women’s departments. A list on the left shows what’s coming next, while […]

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Today’s Top Ecommerce News

Cross-device marketing keeps Brilliant Earth a cut above the rest (Internet Retailer) “The AdRoll mobile retargeting tool shows consumers ads based on what items they have viewed on Brilliant Earth’s web site. For example, a consumer that viewed an 18-karat white gold Halo diamond ring on BrilliantEarth.com on a smartphone might see an ad featuring that very ring […]

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Badge of Honor: Skinny Ties

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Let’s talk about first impressions. The Skinny Ties ecommerce site makes a great one. With a clean, simple and engaging design, the visual appeal here is definitely awesome. But what earns this site today’s Badge of Honor is it’s cool top navigation. Take a look! The top navigation offers visitors several ways to shop: Collection, […]

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Today’s Top Ecommerce News

Google Analytics adds more e-commerce data and reporting tools (Internet Retailer) “Google Inc. is making it easier for e-retailers to collect more granular data about how consumers behave on their sites and to generate reports about that behavior. The company announced Wednesday Enhanced Ecommerce, a Google Analytics reporting tool designed specifically for e-retailers. Using the tool, e-retailers […]

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Today’s Top Ecommerce News

4 Tips for Better Ecommerce Product Videos in 2014 (Practical Ecommerce) “Many separate studies have established that well-implemented product videos boost sales. Zappos, as an example, reported that videos improved product conversation rates by between 6 percent and 30 percent. Other, albeit smaller, retailers have reported that adding product videos more than double conversion rates. … What […]

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