Tag Archives: ecommerce tips

Amazon’s confusing cell phone case search

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I was looking for a new case for my cell phone the other day, so I headed over to Amazon.com to shop around and check out some options. What I found was a very confusing shopping experience, which actually resulted in my almost ordering a case that doesn’t even fit my phone. Here’s why. Using […]

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Merrell, where are your filters?

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While browsing around various shoe websites, I came across several pairs of Merrell shoes I liked. To get more information and compare prices, I decided to go straight to the source and check out Merrell.com. Although I’m generally impressed by their products, I was sadly not so impressed by the e-commerce site. Here’s why. From […]

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The Inconsistency of Anthropologie

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I received a gift card for Anthropoligie for Christmas, so I was scoping out their site today to see what kind of goodies I could find. I really love Anthropologie, and I think they have some beautiful merchandise to offer, but I have to say that their website is only so-so. When it comes to […]

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Badge of Honor: Warby Parker

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This week, we’re awarding the coveted eCO Badge of Honor to Warby Parker. Really, it should come as no surprise that a brand that started out selling their eyeglasses exclusively online would have a great web store. As part of a trend in this kind of niche online retailer, it makes sense that if you’re […]

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Ecommerce News: Marketing

10 Compelling Product Video Examples (Practical eCommerce) “Product videos may attract additional shoppers, encourage sharing, and increase sales for online retailers. So it is little wonder that so many leading retailers are using product videos now.” App it Up: Mobile Strategies for Small Businesses (E-Commerce Times) “Consumers, in other words, have a taste for apps, […]

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Availability not guaranteed

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A couple weeks ago, I was searching for gift ideas for an office holiday party, so I decided to take a look at Restoration Hardware. Right from the home page, I saw a section for stocking stuffers that seemed like it would be the perfect place to find a gift for a coworker. As I […]

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Ecommerce News: Usability

3 Reasons Online Customers Never Return (Multichannel Merchant) “The bottom line is that they didn’t find the shopping experience memorable—and you may never see them again. But fear not, there is a proven method for visitor retention. And it’s called personalization—aka using what you know about your online visitors to create highly individualized experiences for them.” […]

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Gift Tree’s Frustrating Checkout Process

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While shopping on GiftTree.com, I came across some outtakes I had to share. The issues popped up while I was going through the checkout process to purchase a Champagne & Flutes Gift Set. First, when I entered the zip code where I wanted the gift delivered, it wouldn’t work. More annoyingly, it wouldn’t tell me why. […]

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Badge of Honor: Rocky Mountain ATVMC

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As both a motorcycle owner and an e-commerce fanatic, I have used lots of websites that sell motorcycle gear and parts. Some are okay, but there’s one that I keep coming back to because, frankly, it’s the best. So today I’m awarding them an eCO Badge of Honor. Congrats, Rocky Mountain ATVMC! Rocky Mountain earned […]

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The Bad Filtering Madness Continues…

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If you are a regular reader of this blog, you know that we come across a lot of weird filtering and sorting issues in our e-commerce experience. But I have to say, the filters I encountered today on a site called Socks Max might just take the cake. What does it take to top the […]