Tag Archives: e-commerce tips

Navigation on Capezio isn’t quite recital ready…

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Any readers out there who have taken dance classes or have kids who dance will probably recognize the brand Capezio. They’re one of the top retailers of dance shoes and apparel, so their website is the perfect place to head to when you’re shopping for these products. However, when I checked out the Capezio ecommerce […]

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The Top 3 e-commerce Filtering Mistakes

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On Ecommerce Outtakes, we see our fair share of e-commerce filtering mistakes. Maybe more than our fair share, actually. So today we wanted to break it down, and show you where these missteps fall. When you take a broad view and separate it into categories, these are the top 3. Let’s take a look. Filtering […]

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Badge of Honor: Nine West

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It’s Friday, so it’s time to award another Badge of Honor! Today’s lucky and deserving winner is Nine West, a site that really gets it right. This shoe and handbag brand’s online store has great navigation, fantastic filters and refinement options, and a simple checkout. Such a refreshing change of pace from what we’ve been […]

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Badge of Honor: Grub Hub

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Get excited, because it’s time for another Badge of Honor! Congratulations to restaurant ordering website Grub Hub, who joins the ranks today. This site is great–easy to use, good navigation–but the main reason Grub Hub earned their badge is for exceptional customer service. Let me tell you the story…

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You Asked For It, Discount Catholic Products

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It has been a while, but we’re back with another edition of You Asked for It! Today, Discount Catholic Products steps up to the eCO challenge. Does their site stand up to the test? Let’s find out… On the homepage, the first thing I noticed was the visual elements. My eye was caught right away […]


When a Checkout Brings you Down

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Let’s talk about the importance of an easy checkout process. Or rather, about where a checkout can go really wrong. I had an experience on the Keep shoes website that made me cringe, so I wanted to highlight it here to make a point: have a simple checkout process, or risk losing the sale. It […]


Guest Post: What Macy’s is Missing

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By Dan Barbata I’m shopping for a hat on Macys.com for an upcoming trip. It’s going to be sunny and being at a computer all day, my skin does not have the proper levels of melanin. So I went to Macys.com and searched for men’s hat. After refining by Gender: Mens and Department: Hats, I […]


Ecommerce News: Marketing

10 Compelling Product Video Examples (Practical eCommerce) “Product videos may attract additional shoppers, encourage sharing, and increase sales for online retailers. So it is little wonder that so many leading retailers are using product videos now.” App it Up: Mobile Strategies for Small Businesses (E-Commerce Times) “Consumers, in other words, have a taste for apps, […]

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Ecommerce Snapshot: Nordstrom

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Last week, I saw that Nordstrom was having their Half-Yearly Sale, so I went on their website to check it out. I headed to the Men’s section, and clicked on the link for All Men’s sale items. I sorted by Price, low to high, and was pretty surprised by the results I got… Wow, Nordstrom […]

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Badge of Honor: Rocky Mountain ATVMC

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As both a motorcycle owner and an e-commerce fanatic, I have used lots of websites that sell motorcycle gear and parts. Some are okay, but there’s one that I keep coming back to because, frankly, it’s the best. So today I’m awarding them an eCO Badge of Honor. Congrats, Rocky Mountain ATVMC! Rocky Mountain earned […]

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