Tag Archives: e-commerce mistakes

Today’s Top Ecommerce News For Sept 11

Managing the Gross Margin of your Ecommerce Business (Practicalecommerce.com) “The gross margin calculation of sales minus cost of goods sold is a fundamental key performance indicator of any business that sells products. It measures the profit generated from each product you sell. It is something that many small ecommerce merchants overlook when they focus exclusively […]

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Today’s Top Ecommerce News For Sept 4

The 5 Biggest Mistakes Small Businesses Make When Starting an Ecommerce Website (Huffingtonpost.com) “After lengthy discussions with my support team, who work actively with over 500 new ecommerce businesses, we have unanimously agreed that these are the 5 biggest mistakes individuals and small businesses make when opening an ecommerce store.” 6 Psychological Triggers that Win […]

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10 Useful Tips To Increase Your Online Sales This Holiday Season

The holiday season is right around the corner and now is the time to start prepping your ecommerce store to take advantage. Many of the largest sales happen during the Black Friday, Christmas, and New Year holidays. In fact for some retailers the holidays account for up to 40% of their annual sales. Check out […]

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Today’s Top Ecommerce News

Adpost, IKEA Named Fastest eCommerce Websites (Pymnts.com) “ECommerce businesses may want to rethink their web optimization approach after reading the findings published in Radware’s newest report. The application solution provider found that eCommerce page load times rose by more than 10 percent from 2012 to 2013 in their new study, entitled “State of the Union: […]

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Today’s Top Ecommerce News

E-commerce Success Story: How Bertie’s Closet turned a Hobby into a Goldmine (Pretashop.com) “I see hundreds of PrestaShop stores launch every day but when I came across Bertie’s Closet their beautiful site and unique products left me in awe. Selling original handmade laptop, tablet and kindle cases, Bertie’s Closet illustrates how two imaginative individuals sewing […]

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Madewell could be made better…

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Yesterday’s post about the ShopStyle by POPSUGAR email led me to the Madewell ecommerce store. As I explored around this apparel site, I realized that one outtake led right to another, because there are some things on Madewell’s site that can definitely stand to be improved. Mainly and most importantly, there is a glaring lack […]

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How do you prefer your ecommerce discounts?

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I received this email from ecommerce retailer Online Shoes the other day. The email talks about this 20% off sale and shows some of the shoes available with this offer. However, it’s a bit confusing because there’s no discount code, and it’s not very evident how you get the discount. Take a look: I clicked […]

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Ten Thousand Villages, one messy ecommerce site

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If you’re ever looking to buy some really cool global products, Ten Thousand Villages is a great place to start. I tend to head to this fair trade retailer when I’m trying to find a unique gift for a friend, which is what brought me to their site the other day. I really like Ten […]

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Ecommerce in Publishing: Kensington Books

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When people think of buying books online, they often head straight to the big retailers like Barnes & Noble or Amazon. But another option is to go straight to the source and purchase books from the website of a publishing house like Kensington. The only problem is that their ecommerce might not be as optimized […]

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Nordstrom Shoes and the Color Selection problem

While browsing for dress shoes last week, I came across this pair of Original Penguin Wingtips on the Nordstrom website for 50% off. There are only two colors available, but they are on sale…so I can’t complain much. Although this isn’t the first time we’ve come across problems with a Nordstrom sale on this blog. The […]

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