Tag Archives: conversions

Use Compelling Content to Drive Online Sales

By Dawn Mortensen of SLI Systems Great content is an increasingly significant driver for turning an online browser into a buyer. As more retailers enhance their product pages with social feeds, videos, blogs and other rich content, they’re finding such content to be a powerful tool to aid shoppers’ decision-making. Some online buying decisions are […]

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Today’s Top Ecommerce News

Can Card Scanning Solve Mobile Checkout Abandonment? (Get Elastic) “68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according to a survey by Harris Interactive.” Linking digital audience data to drive conversions (eConsultancy) […]

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Today’s Top Ecommerce News

Local Businesses Migrating to Ecommerce (Practical Ecommerce) “Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers research and buy products, most local businesses now have websites, many of them mobile optimized.” 5 Shipping Best Practices You Should Not Ignore (Ecommerce Weekly) “Studies […]

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The Effects of Color on Conversions [Infographic]

We’re featuring another great infographic today, coming your way from the folks at KISSmetrics. It includes some fascinating findings about how consumers perceive colors when they shop. What kind of impact could changing the color of your website’s CTA buttons have on your conversion rate? Read on to find out! Source: How Colors Affect Conversions […]

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