Tag Archives: content marketing

Use Compelling Content to Drive Online Sales

By Dawn Mortensen of SLI Systems Great content is an increasingly significant driver for turning an online browser into a buyer. As more retailers enhance their product pages with social feeds, videos, blogs and other rich content, they’re finding such content to be a powerful tool to aid shoppers’ decision-making. Some online buying decisions are […]

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Today’s Top Ecommerce News

4 Ways Same-day Delivery Will Transform Retailers (Practical Ecommerce) “Amazon and Google are expanding same-day delivery services in major cities. These offerings and similar same-day delivery services from other companies could transform retailers online and off, potentially broadening the mix of products sold online and available to shoppers. Recently, Google announced that it would extend its Shopping Express […]

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Today’s Top Ecommerce News

The Value of Coupons in Digital Marketing [Infographic] (Get Elastic) “This week’s infographic is courtesy of VoucherCloud, and looks at the popularity of online coupons, who’s using them and why.” 5 Ecommerce Content Marketing Ideas for June 2014 (Practical Ecommerce) “Content marketing is the practice of creating and distributing valuable, interesting, and entertaining content with the aim of […]

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Today’s Top Ecommerce News

9 SEO myths busted by e-commerce experts (Bigcommerce) “Search engine optimization isn’t magic, but it does inspire plenty of myths. Bigcommerce partner Coalition Technologies recently stopped by our office to chat about SEO. During the Lunch and Learn, founder Joel Gross and director Jordan Brannon busted some common misconceptions that distract merchants from what really matters. How many of these misguided […]

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Today’s Top Ecommerce News

Online marketing: should you focus on traffic or conversions? (eConsultancy) “Everyone that has contributed to this post has noted that balancing traffic and conversion rates to some extent helps to keep your growth stable: if you want to be successful you can’t go all-out on either only platform enhancements or only traffic improvements and expect to […]

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