Tag Archives: b2b

Today’s Top Ecommerce News

Email is not dead. Here are five reasons it’s alive and well (eConsultancy) “Econsultancy’s annual Email Marketing Census tracks the percentage of sales that responding companies achieve from their campaigns. The 2014 survey found that on average, companies are attributing 23% of their total sales to the email marketing channel, up from 18% in 2013. Furthermore, nearly a quarter […]

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Today’s Top Ecommerce News

B-to-B: 7 Reasons to Invest in Social Media (Practical eCommerce) “Online retailers are investing heavily in social media content and marketing. Many B-to-B companies say that it’s too difficult to measure the results on their revenues or that their customers do not use those venues to make purchase decisions. It’s time to rethink those notions. Social media […]

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Totally Promotional’s Confusing Ecommerce Strategy

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Today we have another B2B ecommerce review coming your way. This time we’re looking at Totally Promotional, a retailer of promotional items for businesses and trade shows. There is a B2C component as well, since they also offer products for weddings and party favors, but the main element here are the products branded for a […]

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Today’s Top Ecommerce News

WordPress Ecommerce Plugins that Speed Up Redesigns (Practical Ecommerce) “In “7 Ecommerce Design Trends for 2014,” we addressed factors that will likely influence ecommerce redesigns in 2014. These include the popularity of images, video, and other rich content, and the continued rise of mobile. If you run a store from a WordPress platform, implementing design changes is easier with […]

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B2B Ecommerce Review: Grainger’s Site Search

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Today we’re taking a look at another B2B ecommerce retailer. Grainger is a retailer of all types of industrial supplies, and we heard they had a nice website experience. Of course we had to check it out for ourselves. Overall, this site is pretty solid in terms of usability. But I came across something a […]

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