Today’s Top Ecommerce News

Why All Sale Signs Are Red: The Science of Color in Retail (Shopify Blog)
“If you’re still on the fence about whether choosing the right color will actually impact your sales, here’s a few things to consider. When a prospective customer first walks into your store, they make a sub-conscious judgement about your retail environment and product within 90 seconds on the initial viewing. Guess how much of the first impression is based on color alone? Roughly 62% to 90% according to researchers.”

Amazon On Its ‘War’ With Hachette: There’s No End In Sight (Business Insider)
“Amazon responded this week to its ongoing conflict with book publisher Hachette, saying it’s having trouble reaching an agreement to sell Hachette’s titles. Over the last few weeks, Hachette has been sounding the alarm about Amazon’s pressuring tactics after the e-commerce site removed pre-order buttons on some Hachette books. Amazon also listed unusually long delivery times for other titles.”

Facebook Commerce Leader Ecwid Picks Up $5M, Passes 500K Merchants Across All Platforms (Tech Crunch)
“The startup today has some 500,000 merchants on its platform across some 175 countries. It has grown by some 50,000 since April, when it revealed during Facebook’s F8 developer conference that it would work in partnership with Facebook to make it easier for people to buy things on the social network — by way of an autofill of payment details that are stored on Facebook. That number was given an injection in January 2013 when Intuit bought e-commerce platform Payvment but didn’t pick up its existing business. Ecwid instead took on Payvment’s 200,000 merchants.”

 

 

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Could Sizeable be the Future of Ecommerce?

Today, a friend tipped me off to an Australian ecommerce shop called Sizeable. You can read more about the site’s founder and what inspired her to launch this awesome idea on Bustle.com. The short version is that founder Larissa Thorne was frustrated by traditional online shopping and the struggle to find out how clothes would fit without being able to try them on. Since most apparel websites tend to show thin models that are similar in size, it can be difficult for people with other body types and sizes to get a good idea of how the items will look on their bodies.

To address this, the Sizeable ecommerce store features several women’s brands and several models with different body types. As you can see, arriving on the home page, shoppers can select a model.

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Today’s Top Ecommerce News

Brand Manufacturers All In for Ecommerce (Practical Ecommerce)
“Many of the brands mentioned earlier are ecommerce leaders in their market segments. Virtually every one discussed the importance of putting the customer experience and brand first over who gets credit for the sale. They are aligning their organizations to measure overall revenue — not revenue done in physical stores, through resellers, or their own online operations.”

The ultimate guide to personalisation: upselling and persuasion (eConsultancy)
“Ecommerce is graduating into a new phase of personalisation where customer segmentation capabilities and the ability to serve targeted content in real-time are a viable reality for most online businesses. The bricks-and-mortar store is no longer the only place the customer can see the personal face of the business as personalisation bridges the gap between the clicks and the bricks.”

Drones for Ecommerce Delivery? Not So Fast. (eCommerce Bytes)
“But even once the rules ease up, there are significant technical obstacles that will have to be overcome before drones are used for door-to-door delivery, said Anderson, who describes himself as somewhere in between “conservative” and “wildly optimistic” in his views on the roles drones will play in the commercial space.”

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Badge of Honor: Red Sister Blue

On Ecommerce Outtakes, we often get submissions from merchants and users asking us to review their website. Usually we offer up some constructive criticism and tell them the various ways that they can improve the shopping experience on their site. However, when we saw the submission for clothing retailer Red Sister Blue‘s ecommerce site, we realized we had something different. With outstanding details and insight into the brand and their values, this site is truly great. Well Red Sister Blue, here’s your Badge of Honor!

redsisterblue copyNow, before any readers get too excited about the apparel on this ecommerce site, they only ship within India. If you live elsewhere, don’t get your hopes up! The awesomeness begins on the home page. The big, bold image from the lookbook got me excited to shop. When I moused over the Shop tab in the top navigation, I was pleasantly surprised to find some cool features in the drop-down. As you hover over a category, a thumbnail image shows a featured item. I love this! I also love that when I moused over the Follow tab, it displayed the icons for Red Sister Blue’s social media accounts. Details like this make this site really stand out. Read More »

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Today’s Top Ecommerce News

Email marketing segmentation: dead man walking? (eConsultancy)
“And perhaps even with this work on segmentation, there’s more that could be done. Will more work on segmentation continue to bring dividend? More charts from the census show it email marketing is ranked as the best marketing activity for ROI and yet it receives less than 10% of budget of the majority of marketers.”

The Beginner’s Guide To Keyword Research For Ecommerce (Shopify blog)
“One of the foundational tactics of SEO is keyword research. Keyword research is the simple art of better understanding the terminology your potential customers are using to find the products you’re selling, then matching your website and marketing terminology. In this article we’ll cover the basics of keyword research for ecommerce.”

E-commerce accounts for all the Q1 growth at Gap (Internet Retailer)
“Online sales increased 13% to $575 million during a quarter in which the retailer’s same-store sales slumped for its major brands. Without the $66 million in web growth, Gap’s sales would have been negative for the quarter.”

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Something for Boscov’s to Consider

Today on the Boscov’s ecommerce site, I came across a large banner for the pre-Memorial Day spring sale. Awesome! I always love a good sale.

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Today’s Top Ecommerce News

Personalization Through Customer Self-Segmentation (Get Elastic)
“Last post, we discussed why personalization is often so difficult because we simply don’t know enough about our visitors. Do we need to take the difficult road and wait for subtle signals of intent? Or can we just simply ask: Who are you? Why are you here? What are your needs? Do you find what we think is relevant to you actually relevant?”

4 Ways Ecommerce Merchants Misuse Data (Practical Ecommerce)
“The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used incorrectly, however, data can waste resources and alienate your visitors. Below are four ways that ecommerce merchants commonly misuse data.”

Indian Ecommerce Giant Flipkart Buys Fashion E-tailer Myntra To Fight Amazon’s Growth (Tech Crunch)
“Flipkart will be acquiring 100% of Myntra, and plans to invest $100 million in further developing the fashion business as it seeks to scale up faster to compete with Amazon which has been making moves to aggressively scale its business in the region. Its a battle of the ecommerce behemoths. “Going forward we have big plans in this segment,” said Sachin Bansal, co-founder of Bangalore-based Flipkart, according to a report in NDTV.”

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Ecommerce Snapshot: Marc by Marc Jacobs

While shopping on the Marc Jacobs ecommerce site, I was exploring the Marc by Marc Jacobs ready-to-wear line when I encountered a strange problem. One word: jumpsuits. This is an interesting article of clothing because doesn’t quite match up with the normal categories. For instance, when I clicked on Dresses, jumpsuits appeared on the category page. Hmm… they do share one attribute with dresses (the fact that they’re one piece), but this seems weird.

marcbymarc1 copyOddly enough, when I clicked on Pants & Bottoms, here they are again. Sure, jumpsuits are similar to pants as well, but they don’t entirely fit here either.

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My suggestion is simple: create a separate category in the left navigation for jumpsuits. This avoids confusion for shoppers who wouldn’t know where to look for these items, plus it eliminates the redundancy of displaying those same products in multiple categories. What a quick ecommerce fix!

 

 

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Today’s Top Ecommerce News

9 SEO myths busted by e-commerce experts (Bigcommerce)
“Search engine optimization isn’t magic, but it does inspire plenty of myths. Bigcommerce partner Coalition Technologies recently stopped by our office to chat about SEO. During the Lunch and Learn, founder Joel Gross and director Jordan Brannon busted some common misconceptions that distract merchants from what really matters. How many of these misguided beliefs are you investing in?”

eCommerce Evolution in Latin America (Forrester blog)
“I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This year, some of the takeaways included:”

Content Marketing: What Works and What Doesn’t (3dcart blog)
“Content marketing is the creation and distribution of creative, relevant content that attracts your target audience. You should speak to them, their needs and how your product is their solution. Major holes exist in small business’ content marketing strategies. Here’s what the numbers say:”

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Lost in the Zebra-stripes of Zubaz.com

Today, the zebra print goes into the Lion’s Den. The ecommerce site for Zubaz, a brand of athletic pants featuring a signature zebra pattern, left a lot to be desired in terms of navigation. When I first arrived on the site, I checked out the top navigation menu. One of the options here is the Team Shop. A drop-down allows users to select from various leagues. First off, I chose the NFL option. As you can see below, there is a variety of products, many of which even feature the actual team logo on them. In the left navigation, shoppers can select their favorite team to see only those items.

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