Hey, Museumtix.com: Where’s Waldo?

Being the avid show-goer that I am, I am often logging into museumtix.com to make my purchases for upcoming shows. On this particular occasion, I needed to check my history to make sure that my recent order had gone through.  So, on the homepage, I click “My Mueseumtix” and I am taken to my account information page.  I clearly see my contact details, featured venues…but WHERE IS MY ORDER HISTORY?  Shouldn’t this be a main feature of the account page?


Ever read a Where’s Waldo book?  Yeah, I feel like I am right now.  After staring blankly at the page for a more-than-necessary amount of time, I found it in small print at the bottom of the page…


In order for this page to be a little more user-friendly, I have the following suggestions,  Museumtix: Take all the footer information and transfer to the header…or perhaps to the side bar.  These spots are prime real estate for important navigation information; in this case, it is not being utilized very wisely.  Another option would be to add a drop-down menu to ‘My Muesumtix.” Using one of these simple options, you now have quick and easy navigation. The customer can now spend more time browsing upcoming events and less time looking for the magnifying glass.




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Yo, SurfStitch: Size Matters!

I travel quite often and having a nice, hip travel bag is important. So I head over to Surfstitch to check the latest options. I am looking for a medium-sized bag, suitable for a few days worth of things, and I don’t have a lot of time to look…just a quick break between meetings to browse and make a decision. But when I get to the site, it looks like Surfstitch has neglected to give me some size options to quickly narrow down my search.  No bueno. Gotta go.


Well, OK, I continue to look anyway because I see two bags that I like.  But I am still confused about the sizing and I gotta run! Another meeting is quickly approaching…

So now I am many clicks into this “supposed to be quick” shopping trip and am running behind on my schedule…I click on the bags individually and finally see the light…The turquoise one is almost DOUBLE the size of the yellow one!!

All this could have been avoided by utilizing the handy “refine by search.” People shop online because it’s quick, easy and convenient for an on-the-go lifestyle.  Surfstitch…use what you got!  SIZE MATTERS…when shopping for travel bags.


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This Just In: Old Navy Hits and Misses

Even though I get these emails from Old Navy almost daily, I never feel that impulse to click through them to buy something. Why? Well, first off, the email itself is over-generalized.  “This just in, adults and kids!”  Hmm…not feeling that spontaneous impulse-buy here.

Then I started wondering, “Have I ever ordered anything from Old Navy?” So I checked into my order history online. And what do I find? I have NEVER ordered anything from Old Navy. I did order from Gap. Funny thing is, I don’t receive emails from Gap, but Old Navy sure loves to send them to me every day.

So even with my sparse ordering history from Gap.com, the chances are higher that I would order again if I were to get an email from them. With the amount of emails the online shopper receives these days, it’s better to segment just a little bit to avoid a permanent place in the spam box.

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Hey Smallflower: What’s the Deal?

Who doesn’t like a free gift with purchase? So when I saw this offer from Smallflower, I thought, “Why not? Sounds like a deal!”

But when I click the link to make the purchase, I am left feeling confused…that previous agreement we had via email is no longer visible.


The Simple Fix: Instead of going in and digging through the code to make changes for  this temporary promotion, the easy solution is to change the product graphic. By changing the word “NEW” to something like “Free gift with purchase,”  I will be clearly informed that I will be receiving the special promotion and…more likely to make the purchase without any confusion.

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Watson: They have a Stapler For $640! But Staples Still Needs Help With Their Filters.

So I was doing my research about staplers (and no, you can’t ask me why I did it!). Where do you start such research if not on staples.com? And within 2-3 clicks you are on the following page:

What I would like to point out is the lack of understanding user requirements and generalizing of the filtering. The first important filter is “Narrow by Price” (see above screen shot): If I had to filter them I would break it $0-$25, $25-$50,$50-$100, $100-$650.

The reason: they have 73 staplers listed in the first filter, which make this filter irrelevant and can be solved with a “Sort by Price” function that already exists on the page.

The second filtering option that is completely missing from the page is “Up To” which will narrow the results by how many pages max this stapler can handle.

What Narrowing features are you missing?


Hey, Ticketmaster: The Bird Got Flipped

I like that Andrew Bird. Great music, lots of different styles. AND…sometimes he whistles in his songs. So, when I get an email about his show, I’m all excited. Until, that is, I read the not-so-fine fine print.

If you’re sending an email blast announcing “Various Venues” in “Various Cities,” you haven’t done due diligence on your e-mail segmentation.  It’s relatively easy to coordinate a focused email blast by zip code, city, etc. Yet we get “Various.” Just seems a little lazy, especially if I live in Topeka or Boise or Minneapolis and really like Andrew Bird but then get disappointed because I don’t want to shlep a thousand miles to hear Andrew Bird maybe whistle during his show. As in, here’s the tour listing:

That’s not Andrew Bird’s oversight; it’s Ticketmaster’s.


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Yo, ecommr: Whattr You All About?

Always looking out for competition, which helps best practices. Know your “enemy” and all that. So, I came across this site below, and, well, I can’t quite make heads or tails of it. Looks like there’s some star system involved. YoYo (two top right boxes) get five stars and no stars. You drill down into it, though, and it’s got five stars from just one review…and no stars because there’s no review yet. A bit more critical mass, and it becomes much more helpful. Check it out HERE.

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O, Lenovo: Thanks for all the Choices…but Really

So, I need a new keyboard and I’m shopping on Lenovo’s site. My search comes up with…whoa: there are 21,093 results for keyboards. Really? I want to give them the benefit of the doubt here. Maybe it’s a tailored search result for the citizens of Lutherville, MD (zip code 21093). Lenovo sells more keyboards than the population of Cambridge, England (yeah, but in the year 1840). I’m very confused. I could make a keyboard in less time than it would take me to go through 21,093 of them. Check it out:

Okay, I see a bit of what’s going on here. They’re giving me multiples of the same SKU:

Don’t need that. Three of the same Logitech is not Logical. Just want one keyboard, thank you. O, Lenovo you wanna take care of this, please? Otherwise, for me to check them all out probably means I’m not gonna check out.

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Oh, Diesel.com: Your Navigation and Filtering Re-Define Mayhem

I was shopping on Diesel.com, trying to find a new bag.  I was looking at what they have on sale and ended up on the page below…and I’m really not sure where to begin. This page has so many creative ways to complicate the user experience; it is rare to see so many of them together on one site.

So, to begin: the filters have repeated filters such as PANTS  X2 and JUMPSUITS  X2.

And then, ahem, they have a very confusing filters, such as:

• Bags & Wallets, Backpacks, Crossbody Bags, Travel Bags, Wallets.

• Footwear, Casual Shoes, Dress Shoes.

Filters are designed to help the user get quickly to the specific product that he wants…not for increasing the number of clicks in order to see all the bags, or all the shoes. If you want to give the user a way to narrow it down to BACKPACKS, then it should be a sub-filter of bags…

So, what we have here is a hard time understanding the product names. What are they? It is very confusing to shop when you can’t read the product names! Diesel: switch to unleaded, and refuel/retool. Zoom zoom.

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AllSaints.com, Where Do I Start: User Experience? Localization?

While browsing the site, I stumble upon some empty categories. If you don’t have products in a category either, let me know. The new pants collection “is coming in February.” Give me something, anything…or remove the category from the navigation.


Get Loc(o)al: If I am on the US site, it’s very unlikely that I will call the UK for questions about my gift card. I love your clothing…but not that much:


It will be a better user experience if the marketing team will review the error messages instead of letting the developers write them. I am sure they are very busy as it is 😉

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