Category Archives: Lion’s Den

Nordstrom Looks for Customer UX Feedback

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While exploring the Nordstrom ecommerce site the other day, I came across something really interesting. I happened to click on a picture while browsing that led me to a Complete Looks page. Basically, it showed me all the items that the model in the image is wearing so that I could shop the individual pieces […]

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What does it take for you to opt in?

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Today I have a question for all the readers out there. While I was browsing various ecommerce sites to shop for jeans, I noticed that many e-retailers are using a similar strategy. I’m sure you’ve seen it before. You arrive on a site to shop, and within a matter of seconds, the background dims and […]

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The Problem with Shopping for DKNY Jeans…

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When I visited the DKNY ecommerce site today to shop for jeans, I thought it would be simple. How wrong I was… Take a look at the screenshot below of the women’s jeans category. As you can see, there are multiple pages of jeans to click through, but a disappointing number of options to narrow […]

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Not Collecting Emails is a Missed Opportunity

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Last week, I visited an ecommerce site called As the name suggests, they sell a wide variety of products for the bedroom and bath, from accessories to furniture and everything in between. When I began to explore the site, a pop-up appeared on my screen. This little window was advertising a special offer on […]

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Ecommerce Snapshot: Lilly Pulitzer

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As I was shopping for dresses on the lovely Lilly Pulitzer ecommerce site, I happened to find an odd little issue. In order to narrow down the selection of party dresses, I opened the “narrow by” menu at the top of the page. There was an option to select my size, and then the options […]

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Suggesting Swatches for

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While browsing lighting products from ecommerce retailer, I came across a big problem. Take a look at the screenshot below. For this item, the Geneva 2 Light Flush, there are five product images showing each of the available colors. However, they are not labeled to let the user know which is which! When I […]

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Ecommerce Snapshot: Tackle Direct

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Today I stumbled upon an ecommerce site called Tackle Direct, an online retailer of all kind of fishing gear. Sadly, this site is no catch (see what I did there?) I arrived on a landing page for saltwater fishing rods and poles, and I immediately noticed something weird. This whole category page is one big […]

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What do you think of this refinement strategy?

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Today I came across an interesting refinement strategy on ecommerce site Sports Unlimited, and I wanted to share it here to see what the readers think. Now I definitely preach that sites should have lots of filtering and sorting options to help shoppers narrow down the selection. Take a look at how Sports Unlimited went […]

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How Exactly do I Customize it, Luxaddiction?

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A male coworker of mine sent me the link to Luxaddiction, an ecommerce retailer of blinged out and bedazzled cases for phones and tablets. Now, why my deskmate Louis is browsing for rhinestone-studded iPhone cases, well… I just didn’t ask. The important thing here is that this retailer offers the option to customize a case, […]

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100% Pure is not 100% Consistent

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A search for organic makeup led me to the ecommerce site for 100% Pure, a brand of organic skincare products. I was pretty excited to explore the site, so I began to browse around. This brand uses fruit pigments to dye their makeups. How cool! I clicked on the fruit dyed makeup tab to take […]

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