Category Archives: Lion’s Den

Strange and Misleading Images on The Men’s Section

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Arriving on the home page of the ecommerce site The Men’s Section, shoppers will find some features and promotions front and center. The largest image showcases the Explosive Black Leather Fitted Jacket for Men, as you can see below. I don’t know what makes it “explosive,” which is kind of a strange descriptor for a […]

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Roadmap for a Trustworthy Ecommerce Website [Infographic]

Today we wanted to share a great infographic from our friends at the KISSmetrics Blog. This awesome graphic breaks down how an ecommerce retailer can establish that all-important trust with their customers at each touch point in the customer lifecycle. It’s some seriously great information, take a look: Source: Roadmap for a Trustworthy E-Commerce Website […]

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Comparing Brewers on the Keurig Ecommerce Site

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My coffee machine at home is on its last leg, and I’m a bit of a caffeine addict. I thought I’d browse around on the Keurig ecommerce store to see if one of their brewing machines would be right for me. Unfortunately, I found the experience on this site to be a bit confusing… When […]

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Paperworks’ Paper Finder is an Ecommerce Flop

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Today I was shopping for paper products when I wound up on the Paperworks ecommerce site. At first glance, it seemed that the long list of categories in the left navigation would be a lot to sift through. When I noticed the “Try our Paper Finder!” icon in the upper left corner, I decided to […]

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Thermos and Their 2 Confusing Websites

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Okay, here’s a weird one for you. Today, I did a Google search for “travel mugs” and I came across what I thought was the Thermos ecommerce site. I clicked on the link and arrived on the landing page below. As you can see, there is a wide selection of mugs & tumblers to shop […]

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Shopping Habits of Millenials [Infographic]

Take a look at this infographic, care of Get Elastic and Merchant Warehouse. There are some really interesting insights into the ways millenials shop, both online and in stores. Great information for any retailer! Check it out: To view the full image, see the original post on Merchant Warehouse.

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Is Diesel’s Home Page Trying to Do Too Much?

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Since last week, I have been shopping on many ecommerce sites for jeans. I decided to check out Diesel.com to see what kind of styles I could find. When I visited this site however, I was pretty overwhelmed. This brand’s home page has a cool looking design, but it showcases so many categories and features that it’s […]

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Please, Pewabic, Redesign Your Site!

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Although many people here in NYC may not have heard of Pewabic Pottery, as a Detroit native, I know about these products. Pewabic is a historic pottery in Detroit that dates back to 1903, and they are well-known for handmade ceramic tiles and vases. Truly, these items are beautiful. I was excited to find that […]

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Let Down by FreshDirect’s Site Search

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A coworker was placing the office’s FreshDirect order on their ecommerce site when she ran into a problem. Normally I find FreshDirect to be pretty great, but this was a big let down for the site search function. Take a look at the results returned for a search for “plastic cups.” What we had in […]

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Web Page Speed and Conversions [Infographic]

Today we wanted to share this great infographic from the awesome folks at Get Elastic. Just take a look at these great statistics about how page load times can drastically affect conversion rates. It’s clear that faster page speeds means higher conversion rates. Ecommerce retailers, take note!  

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