Category Archives: Lion’s Den

Ecommerce Snapshot: Yoga Direct

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Okay, am I crazy, or are some weird things going on in Yoga Direct‘s sale section? This ecommerce site left me a little baffled… Take a look at this. When I arrived on the site, I clicked on the red tab in the left navigation that says “Products on Sale.” When I opened the sorting […]

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Personalizing Your Ecommerce Store [Infographic]

Customers love when their shopping experience is personalized. That’s why it’s a great idea for ecommerce retailers to utilize personalization on their online stores! Take a look at the infographic below, care of Retail TouchPoints, for some ideas on how to personalize your ecommerce site. Click to expand.  


Could Sizeable be the Future of Ecommerce?

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Today, a friend tipped me off to an Australian ecommerce shop called Sizeable. You can read more about the site’s founder and what inspired her to launch this awesome idea on The short version is that founder Larissa Thorne was frustrated by traditional online shopping and the struggle to find out how clothes would […]


Something for Boscov’s to Consider

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Today on the Boscov’s ecommerce site, I came across a large banner for the pre-Memorial Day spring sale. Awesome! I always love a good sale. Sasha Butkovich on Google+

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Ecommerce Snapshot: Marc by Marc Jacobs

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While shopping on the Marc Jacobs ecommerce site, I was exploring the Marc by Marc Jacobs ready-to-wear line when I encountered a strange problem. One word: jumpsuits. This is an interesting article of clothing because doesn’t quite match up with the normal categories. For instance, when I clicked on Dresses, jumpsuits appeared on the category […]

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Lost in the Zebra-stripes of

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Today, the zebra print goes into the Lion’s Den. The ecommerce site for Zubaz, a brand of athletic pants featuring a signature zebra pattern, left a lot to be desired in terms of navigation. When I first arrived on the site, I checked out the top navigation menu. One of the options here is the […]

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The Effects of Color on Conversions [Infographic]

We’re featuring another great infographic today, coming your way from the folks at KISSmetrics. It includes some fascinating findings about how consumers perceive colors when they shop. What kind of impact could changing the color of your website’s CTA buttons have on your conversion rate? Read on to find out! Source: How Colors Affect Conversions […]

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Making Sizes Simpler on

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After seeing a promotion for Helen Jon swimwear, I decided to explore this ecommerce store. When I did, I found that finding the correct size is not an easy task for the shopper. In the swim section of the site, I wanted to use the left navigation to narrow down my selection. I can filter […]

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Oster and Their Unavailable Blenders

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Browsing the Oster ecommerce site for blenders led me to a strange discovery. When I arrived on the site, I headed straight for the Blenders section using the top navigation tab. This page offers many product results over multiple pages, so it’s great to see some helpful filtering options in the left navigation. I love […]

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Problems on the Birkenstock Ecommerce Site

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Well, apparently Birkesntocks are making another comeback in popularity. I decided to visit their U.S. ecommerce site to check out the latest styles. What I found were some issues with the navigation of the website. Take a look at the home page, first of all. Okay, I see a top navigation and categories, a featured […]

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