Category Archives: Navigation issues

CB2 Misses the Filter that Matters Most

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Anyone who has ever needed to purchase a rug knows that size is key. You have a specific space in a specific room that you want to spruce up with a floor covering, so of course you need to shop based on those dimensions. This is obvious… or so I thought. But unfortunately when I […]

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What do you think of this refinement strategy?

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Today I came across an interesting refinement strategy on ecommerce site Sports Unlimited, and I wanted to share it here to see what the readers think. Now I definitely preach that sites should have lots of filtering and sorting options to help shoppers narrow down the selection. Take a look at how Sports Unlimited went […]

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Keeping Ecommerce Filters Relevant to the Products

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I always encourage ecommerce sites to provide shoppers with great refinement options. The ability to sort and filter categories of products can be very helpful for a user who is browsing and wants to narrow down their options to find the item they want to buy. However, tacking on a bunch of filters without putting […]

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Pining for Filters from J.Crew

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Not too long ago, we gave J. Crew an ecommerce Badge of Honor for the In Good Company section on their site. Although those aspects of the webstore were great, today we found some other areas that were not so great. Specifically the fact that J. Crew’s online store doesn’t offer sorting or filtering options […]

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Here’s What I’d Love from Lucky Brand

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Today I headed over to the Lucky Brand ecommerce store to see what kind of deals I could find in the sale section. There were lots of products to choose from, but I was a bit disappointed in the filtering capabilities. Let me show you why. I clicked the option to View All Women’s sale, […]

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Doll Swimwear and the Search Term Confusion

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With warm weather on my mind, I was searching online for bikinis. I came across the ecommerce site for Doll Swimwear and began to browse the selection. This shopping experience ended up being an exercise in confusion and patience… Let me tell you all about it. When I first arrived on the site, I headed to […]

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Shining a Light on Lumesty’s Ecommerce Site

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Through a Google search for lamps, I discovered an ecommerce site called Lumesty. This e-retailer sells lighting, light bulbs, and electrical products. Though the branding is strong on this good-looking site, I uncovered some elements that seemed a bit strange. It all began on the home page when I noticed this site lacks a top […]


Pajar Canada: Nice Visuals, but Rough Navigation

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When looking over the ecommerce site for Pajar Canada, I found many beautiful visual elements. To me, the site has the look and feel of a trendy magazine or catalog. Visuals are important, of course, but this website needs some updates to the navigation in order to offer a truly outstanding user experience. When I […]

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Show Me the Poster, Insound!

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Today I was browsing around on the ecommerce store. This retailer carries tons of music-related items, from vinyl and turntables to band shirts and posters. I can always use another poster to hang on my wall, so I thought I’d check out this section of the site. When I did, I was pretty disappointed […]

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Leatherock Lets You Checkout With Nothing

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Take a look at this very strange navigation issue I found on ecommerce retailer Leatherock‘s site. Using the top navigation menu, I was exploring the various categories of leather products on this online store. I looked at some belts, as well as some handbags, but I did not add anything to my cart. Then I […]

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