Category Archives: ECommerce Upsell

Nordstrom Shoes and the Color Selection problem

While browsing for dress shoes last week, I came across this pair of Original Penguin Wingtips on the Nordstrom website for 50% off. There are only two colors available, but they are on sale…so I can’t complain much. Although this isn’t the first time we’ve come across problems with a Nordstrom sale on this blog. The […]

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Payless, make the most of BOGO


There’s nothing like a “buy one, get one” sale, especially from the brand that practically coined the term BOGO: Payless. I was shopping around on their site, and I was actually surprised to find that the brand doesn’t do as much as it could to promote the deal it’s famous for. My first issue with […]

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When fall features fall short


I was scoping out the Cost Plus World Market website today to check out some of their seasonal home decor. Along the top navigation bar of the site, there are different categories of merchandise to shop from. Among them, I noticed a section called “Inspiration & Solutions.” I was curious what that meant, so I […]

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It’s the Little Things..


Who would have thought that a meat selling website would not only be in the top 500 Ecommerce websites but in the top 125! This list breaks it down and some of the rankings there are quite surprising. One of the most surprising results is Omaha Steaks which finds itself at the 124th position, ranking […]

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I’ve got a Bone to Pick..


You may not admit it, but I know that all of us have a little impulse buyer in us. I am not afraid to admit it and I am proud to show off some of the impulse buys that I have purchased because they end up being some of my favourite items. The skinny Prada ties […]

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Let’s Take It To The Next Level!


I really like the look book shopping experience that has going on.  It’s nice to be able to easily purchase items and complete the look, however, there are a few issues with this page.  Let’s explore… First of all, let’s check out the product views… the arrows are small and very easy to miss, so […]


Free People: Mixing & Matching Product Views

free people 1

I like some of the features that this site has, like being able to watch videos to see some of the clothes better and also being able to ask questions and get answers from other customers. That is pretty cool. However, the last time I watched one of the videos, I wasn’t too pleased… The […]


Keep it Simple Sabon


I am shopping around for a few gifts on Sabon because they have a really great feature for finding gifts. So I check out a few items with the ‘Quick Shop’ tab (thinking it is the same as ‘Quick View’). All is well right now, I’m really enjoying browsing their site.. Until I scroll up […]

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Allsaints: Look Book Ain’t Lookin’ Good

all saints no jacket

I love websites which feature look-books. They are a great way to show your customers the clothes in different ways and gives them outfit ideas. What I do not like is when one of the featured items in the look-book isn’t available and there are no alternative items in its place. For example, I really […]

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A Jump Start for AutoZone

replacement parts

I think that when you go to a website for car parts, you aren’t really going for the browsing experience, now are you?  My expectations from such websites are very high.  I expect to be able to find what I am looking for without having to click through too many pages because I am visiting […]