Category Archives: ECommerce Snapshot

Enough with the confusing coupon codes!

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I received an email from Of a Kind, which is a really awesome site that features collections from up-and-coming designers and shares those designers’ stories. Usually I enjoy opening their emails and seeing what cool new apparel or accessories they have on the website. However, this particular email made me cringe. Take a look: Ugh […]

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ECommerce Snapshot – Paul Smith

A piece that some people may want but may be a bit unsure if they can really pull it off.

Paul Smith is giving e-commerce a serious effort and their new website is a joy to explore. The new collections are pleasing on the eyes and the site is very fast.¬†¬†After a couple of minutes of playing with the site, I did realize a little issue that may scare off people who are not very […]

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ECommerce Snapshot: Speed Electronic

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I was on the Speed Electronic website for computer and wireless networking products, and I noticed the Featured Products section on the home page… Your first featured product is out of stock? Not cool. Keep your home page updated with products that are actually available!

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ECommerce Snapshot: GoJane


Okay GoJane, you have the functionality… So tell me… what might I also like?  

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Mobile Snapshot: Urban Outfitters

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Let me just start by saying that Urban Outfitters is one of my favorite mobile shopping sites. I use it all the time! It’s so easy to browse, and I even tend to give it as an example when I’m talking about how to achieve good mobile e-commerce. UO does so many things right, but […]

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ECommerce Snapshot: Sierra Trading Post

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I clicked a link on Sierra Trading Post to check out their Pre-Black Friday Sale, and I saw some confusing filtering options: Below the categories, I can select from sleeve length options and… style of suitcase? Wait, what are we talking about here? Fix your filters, Sierra Trading Post, and make your sale easier to […]

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ECommerce Snapshot: Versace

The all important area to subscribe to Versace's newsletter is buried at the bottom of the page instead of standing out on top.

Our first ECommerce Snapshot. A picture is worth a thousand words and so much can be learned from a simple image. Making it easy to sign up on an email list is key to building up a solid email database. Why make it so hard?

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