Category Archives: ECommerce Snapshot

Personalizing Your Ecommerce Store [Infographic]

Customers love when their shopping experience is personalized. That’s why it’s a great idea for ecommerce retailers to utilize personalization on their online stores! Take a look at the infographic below, care of Retail TouchPoints, for some ideas on how to personalize your ecommerce site. Click to expand.  

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Ecommerce Snapshot: Marc by Marc Jacobs

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While shopping on the Marc Jacobs ecommerce site, I was exploring the Marc by Marc Jacobs ready-to-wear line when I encountered a strange problem. One word: jumpsuits. This is an interesting article of clothing because doesn’t quite match up with the normal categories. For instance, when I clicked on Dresses, jumpsuits appeared on the category […]

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The Effects of Color on Conversions [Infographic]

We’re featuring another great infographic today, coming your way from the folks at KISSmetrics. It includes some fascinating findings about how consumers perceive colors when they shop. What kind of impact could changing the color of your website’s CTA buttons have on your conversion rate? Read on to find out! Source: How Colors Affect Conversions […]

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Roadmap for a Trustworthy Ecommerce Website [Infographic]

Today we wanted to share a great infographic from our friends at the KISSmetrics Blog. This awesome graphic breaks down how an ecommerce retailer can establish that all-important trust with their customers at each touch point in the customer lifecycle. It’s some seriously great information, take a look: Source: Roadmap for a Trustworthy E-Commerce Website […]

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Paperworks’ Paper Finder is an Ecommerce Flop

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Today I was shopping for paper products when I wound up on the Paperworks ecommerce site. At first glance, it seemed that the long list of categories in the left navigation would be a lot to sift through. When I noticed the “Try our Paper Finder!” icon in the upper left corner, I decided to […]

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Shopping Habits of Millenials [Infographic]

Take a look at this infographic, care of Get Elastic and Merchant Warehouse. There are some really interesting insights into the ways millenials shop, both online and in stores. Great information for any retailer! Check it out: To view the full image, see the original post on Merchant Warehouse.

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Web Page Speed and Conversions [Infographic]

Today we wanted to share this great infographic from the awesome folks at Get Elastic. Just take a look at these great statistics about how page load times can drastically affect conversion rates. It’s clear that faster page speeds means higher conversion rates. Ecommerce retailers, take note!  

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The Problem with Shopping for DKNY Jeans…

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When I visited the DKNY ecommerce site today to shop for jeans, I thought it would be simple. How wrong I was… Take a look at the screenshot below of the women’s jeans category. As you can see, there are multiple pages of jeans to click through, but a disappointing number of options to narrow […]

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Not Collecting Emails is a Missed Opportunity

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Last week, I visited an ecommerce site called BedBathStore.com. As the name suggests, they sell a wide variety of products for the bedroom and bath, from accessories to furniture and everything in between. When I began to explore the site, a pop-up appeared on my screen. This little window was advertising a special offer on […]

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Ecommerce Snapshot: Lilly Pulitzer

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As I was shopping for dresses on the lovely Lilly Pulitzer ecommerce site, I happened to find an odd little issue. In order to narrow down the selection of party dresses, I opened the “narrow by” menu at the top of the page. There was an option to select my size, and then the options […]

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