Category Archives: Ecommerce News

Today’s Top Ecommerce News

4 Tips for Better Ecommerce Product Videos in 2014 (Practical Ecommerce) “Many separate studies have established that well-implemented product videos boost sales. Zappos, as an example, reported that videos improved product conversation rates by between 6 percent and 30 percent. Other, albeit smaller, retailers have reported that adding product videos more than double conversion rates. … What […]

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Today’s Top Ecommerce News

Why All Sale Signs Are Red: The Science of Color in Retail (Shopify Blog) “If you’re still on the fence about whether choosing the right color will actually impact your sales, here’s a few things to consider. When a prospective customer first walks into your store, they make a sub-conscious judgement about your retail environment and […]

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Today’s Top Ecommerce News

Brand Manufacturers All In for Ecommerce (Practical Ecommerce) “Many of the brands mentioned earlier are ecommerce leaders in their market segments. Virtually every one discussed the importance of putting the customer experience and brand first over who gets credit for the sale. They are aligning their organizations to measure overall revenue — not revenue done in […]

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Today’s Top Ecommerce News

Email marketing segmentation: dead man walking? (eConsultancy) “And perhaps even with this work on segmentation, there’s more that could be done. Will more work on segmentation continue to bring dividend? More charts from the census show it email marketing is ranked as the best marketing activity for ROI and yet it receives less than 10% of budget […]

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Today’s Top Ecommerce News

Personalization Through Customer Self-Segmentation (Get Elastic) “Last post, we discussed why personalization is often so difficult because we simply don’t know enough about our visitors. Do we need to take the difficult road and wait for subtle signals of intent? Or can we just simply ask: Who are you? Why are you here? What are your needs? Do you find what we think […]

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Today’s Top Ecommerce News

9 SEO myths busted by e-commerce experts (Bigcommerce) “Search engine optimization isn’t magic, but it does inspire plenty of myths. Bigcommerce partner Coalition Technologies recently stopped by our office to chat about SEO. During the Lunch and Learn, founder Joel Gross and director Jordan Brannon busted some common misconceptions that distract merchants from what really matters. How many of these misguided […]

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Today’s Top Ecommerce News

Ecommerce and the Future of Retail: 2014 [Slide Deck] (Business Insider) “The retail industry is undergoing a dramatic shift: E-commerce is capturing a larger share of sales than ever before. We’ve created a slideshow highlighting the retail categories where e-commerce is having the most impact, and where there is still opportunity for disruption. The shift away from […]

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Today’s Top Ecommerce News

Email is not dead. Here are five reasons it’s alive and well (eConsultancy) “Econsultancy’s annual Email Marketing Census tracks the percentage of sales that responding companies achieve from their campaigns. The 2014 survey found that on average, companies are attributing 23% of their total sales to the email marketing channel, up from 18% in 2013. Furthermore, nearly a quarter […]

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Today’s Top Ecommerce News

3 Ecommerce Design Mistakes to Avoid, According to Science (Shopify Blog) “When you’re offering too many product choices, displaying too many pictures of your products, or arranging your products in jarring ways, you risk overwhelming your customers. You don’t want bad design to kill your sales. This post makes suggestions for optimizing your product display by drawing on the […]

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Today’s Top Ecommerce News

U.S. m-commerce will make up 29% of web sales this year (Internet Retailer) “Purchases via smartphones and tablets will account for 29% of U.S. consumers’ online purchases in 2014, up from 21% last year, according to a new report from Forrester Research Inc. The estimates do not include travel and food sales. Mobile sales, not counting travel and food […]

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