Author Archives: Sasha Butkovich

Why are Art Supply Sites so Boring?

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If I were to open an ecommerce business selling art supplies, my first step in building my website would be to think about my customers. Obviously, I’d be selling to artists, which to me means that I would probably want to create a website that looks visually appealing. Of course it should also be easy […]

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You Asked for It,!

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An ecommerce store in India called submitted their site to the Ecommerce Outtakes team for review. We are always excited to receive submissions from our readers, and we were happy to provide feedback! In fact, we do have some suggestions for the JustStickers site. Read on to find our recommendations. Arriving on the home […]

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CB2 Misses the Filter that Matters Most

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Anyone who has ever needed to purchase a rug knows that size is key. You have a specific space in a specific room that you want to spruce up with a floor covering, so of course you need to shop based on those dimensions. This is obvious… or so I thought. But unfortunately when I […]

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The First-Ever Ecommerce Speeding Ticket

The Calvin Klein ecommerce site, although overall pretty user-friendly, has a strange problem. Arriving on the home page, shoppers will see a large banner taking up most of the real estate. This carousel rotates through some featured trends in both the men’s and women’s departments. A list on the left shows what’s coming next, while […]

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Could Sizeable be the Future of Ecommerce?

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Today, a friend tipped me off to an Australian ecommerce shop called Sizeable. You can read more about the site’s founder and what inspired her to launch this awesome idea on The short version is that founder Larissa Thorne was frustrated by traditional online shopping and the struggle to find out how clothes would […]


Badge of Honor: Red Sister Blue

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On Ecommerce Outtakes, we often get submissions from merchants and users asking us to review their website. Usually we offer up some constructive criticism and tell them the various ways that they can improve the shopping experience on their site. However, when we saw the submission for clothing retailer Red Sister Blue‘s¬†ecommerce site, we realized […]

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Something for Boscov’s to Consider

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Today on the Boscov’s ecommerce site, I came across a large banner for the pre-Memorial Day spring sale. Awesome! I always love a good sale. Sasha Butkovich on Google+

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Ecommerce Snapshot: Marc by Marc Jacobs

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While shopping on the Marc Jacobs ecommerce site, I was exploring the Marc by Marc Jacobs ready-to-wear line when I encountered a strange problem. One word: jumpsuits. This is an interesting article of clothing because doesn’t quite match up with the normal categories. For instance, when I clicked on Dresses, jumpsuits appeared on the category […]

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Lost in the Zebra-stripes of

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Today, the zebra print goes into the Lion’s Den. The ecommerce site for Zubaz, a brand of athletic pants featuring a signature zebra pattern, left a lot to be desired in terms of navigation. When I first arrived on the site, I checked out the top navigation menu. One of the options here is the […]

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Badge of Honor:

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Today’s Ecommerce Outtakes Badge of Honor is being awarded to Hammacher Schlemmer for some really nice recommendation and cross-sale features. Let’s dive right in! When I was browsing the huge selection of interesting and unique products this retailer has to offer, I was intrigued by this transparent canoe kayak. I mean, come on. It’s a […]