Author Archives: Sasha Butkovich

A Badge of Honor for Bellroy

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Another Friday means it’s time for another ecommerce Badge of Honor! Today our blog’s little award goes to Bellroy, a retailer of the slimmest wallets around. This site is visually beautiful overall, but we’re really loving the fresh and interesting ways this brand uses visual elements to guide and inform the shopper. Let’s check it […]

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The Cool Content on


It’s so crucial for ecommerce retailers to offer content that is both relevant and engaging for their customers. That’s why I really wanted to draw attention to, a site that sells organic sunscreen products. This site is by no means perfect, but they do offer some cool features that are relevant to their products […]

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What’s to Like (and Dislike) About


LikeTwice.comĀ is an ecommerce retailer or gently worn second hand clothes. When you boil it down, this store is a highly curated online thrift shop. You won’t have to sift through the musty junk to find the good stuff, and you can shop it all without leaving your house! It’s a fantastic concept, and there are […]

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Ecommerce Badge of Honor: The North Face

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We’re back with another Ecommerce Badge of Honor! Today, the award goes to The North Face for some great design elements, as well as a wonderful user experience. Let’s take a look at this popular outdoor brand’s site and explore what’s so great about it. Starting on the home page, I really love the design […]

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Badge of Honor: BaubleBar

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In case anyone was wondering how to do a really great top navigation menu, allow me to enlighten you. BaubleBar, an ecommerce retailer of fashion jewelry, has mastered the art of the drop-down, and it has earned them our Badge of Honor today. Let’s take a look to see what makes this site’s navigation so […]

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Bland Ecommerce Design from Spices Inc.


Personally, I have never bought spices from an ecommerce site. This is mainly due to the fact that I tend to be pretty last-minute when it comes to cooking, and I just pick up what I need from the grocery store. However, I have to imagine that if I were the sort to plan ahead, […]

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Talk About a Blast from the Past!


The other day I was searching around for an Anne Cole bathing suit, and I stumbled onto an ecommerce site that gives new meaning to the phrase “lacking in visual appeal.” I really do not want to be mean or hyper-critical, but is truly cringe-worthy. Looking at the home page, you almost have to […]

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Ecommerce Review: Hens Night Shop

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Today’s post is a little bit scandalous. Australian ecommerce retailer Hens Night Shop, an online store that sells hens and bachelorette party supplies, asked for a website review. As you can guess, this site is chock full of penis-shaped products! Looking past that though, we want to consider the usability and functionality of this site. […]


Another Great Example of Email Acquisition

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Despite the growing power of social media, many studies show that email marketing is still the number one driver of traffic and conversions for ecommerce sites. This is why it’s so important for e-retailers of all kinds to always grow their email list. There are a number of strategies for this, but perhaps my favorite […]

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Badge of Honor: Monsoon

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Today’s Ecommerce Outtakes Badge of Honor is quick and simple. (Really, isn’t this what online shopping should always be about?) The winning site is Monsoon, a UK-based retailer that offers clothing and accessories for women and children. There are many nice features on this site that are not uncommon throughout the ecommerce world, however, there […]

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