Author Archives: Kinjal Adeshara

Guest Post: Resolving Ecommerce Channel Conflicts

DeMarini Sports has an online presence, but refers customers to retailers like Dick's to purchase their bats and other products.

By Kinjal Adeshara While ecommerce has revolutionized the sales processes and opened up new avenues of sales for manufacturers, it has also disrupted the old processes and created many new problems. The issue of channel conflict is often problematic for large organizations, traditionally involved in B2B sales, with strong sales channels. Not only is there […]