Author Archives: Dawn Mortensen

Use Compelling Content to Drive Online Sales

By Dawn Mortensen of SLI Systems Great content is an increasingly significant driver for turning an online browser into a buyer. As more retailers enhance their product pages with social feeds, videos, blogs and other rich content, they’re finding such content to be a powerful tool to aid shoppers’ decision-making. Some online buying decisions are […]

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Valentine’s Gift Ideas To Search and Find Online

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By Dawn Mortensen If you haven’t yet considered what to give your sweetheart this Friday (and you should, because time is running out!), you may be more likely to find the perfect gift online. The National Retail Federation predicts that online shoppers will spend 31% more than brick-and-mortar shoppers for Valentine’s Day 2014. They say […]

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