How-To Advice in Today’s Top Ecommerce News

To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce

In the new research paper, “TV’s Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales,” a team of professors presents data that shows watching TV has largely replaced consumers’ desire to shop online. (Knowledge@Wharton)

How to Hire an Ecommerce Consultant in 2015

Ecommerce consultants can do many different specialized tasks, from helping a brick-and-mortar retailer plan for the addition of ecommerce to helping an online retailer plan its pay-per-click marketing strategy for the year. (Practical Ecommerce)

Why eCommerce Sites Need to be Mobile-Friendly

People are increasingly using their mobile devices to search for and buy products, but they want an intuitive, seamless user experience. Ignoring mobile users means you’re losing a significant number of potential customers. (Search Engine People)


How-To Advice in Today’s Top Ecommerce News

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Contributors to Ecommerce Outtakes collect the most valuable pieces of top ecommerce news from sources all across the Web and make them available regularly in busy online marketers’ mailboxes. Be sure to subscribe to our newsletter for more posts!


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