In the new research paper, “TV’s Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales,” a team of professors presents data that shows watching TV has largely replaced consumers’ desire to shop online. (Knowledge@Wharton)
Ecommerce consultants can do many different specialized tasks, from helping a brick-and-mortar retailer plan for the addition of ecommerce to helping an online retailer plan its pay-per-click marketing strategy for the year. (Practical Ecommerce)
People are increasingly using their mobile devices to search for and buy products, but they want an intuitive, seamless user experience. Ignoring mobile users means you’re losing a significant number of potential customers. (Search Engine People)
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