Today’s Top Ecommerce News

Twitter dives into ecommerce (Internet Retailer)
“Twitter Inc. is diving headfirst into ecommerce. The social network today announced a test that lets retailers, nonprofits and musical artists add a Buy button to their tweets. Burberry Ltd., No. 314 in the 2014 Top 500 Guide, and The Home Depot Inc., No. 16, are among the merchants participating in the test.”

Incentivizing your retailers to drive brand advocacy (eConsultancy)
“The key to cultivating advocacy from the inside out is to ensure your employees feel invested in your brand’s success. There are many ways to convert your employees from passive sales associates to true brand advocates that help ensure the success of a campaign.”

Using Google’s In-page Analytics, for Link Performance (Practical Ecommerce)
“Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with the content. The report shows a user’s live web page and it overlays click data, enumerating the percentage of clicks a particular link or set of links receives. If a page had received 10 clicks over the past month, and a particular link had been clicked on three times, it would have a 30 percent share of the available clicks.”


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