Today’s Top Ecommerce News

Google Analytics For Ecommerce: A Beginners Guide (Shopify Blog)
“For many ecommerce entrepreneurs just starting out, Google Analytics can feel like a confusing mess of technical reports and information that’s difficult to navigate and understand. In this post we will look at exactly how to set up Google Analytics for your store, the basic reports you should be checking and a few other goodies to help supercharge your knowledge and drive sales.”

Japanese e-commerce powerhouse Rakuten launches a $100 million startup fund (Internet Retailer)
“Like many successful Japanese companies, Rakuten Inc. has taken profits from its operations in Japan to expand globally. That continued today with the Tokyo-based company announcing plans to create a $100 million fund to invest in young technology companies that have a focus on improving user experience. Rakuten Ventures, the investment are of Rakuten Inc., said today the new fund will focus on investing in technology start-ups in Israel, the Asia-Pacific region and the United States.”

Amazon.com vs. Alibaba: Omni-channel Competitor and Collaborator (Forbes)
“When it comes to ecommerce, Westerners are very familiar with Amazon.com. Alibaba, the Chinese ecommerce giant, is largely unknown. Amazon’s revenues of $74.4 billion dwarf Alibaba’s $8.4 billion. But Alibaba has a different business model.  Unlike Amazon they do not take ownership of inventory, stock it in their distribution centers, and then fulfill the orders. Alibaba has an ecommerce platform and a “community” to connect buyers and sellers.”

 

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