Today’s Top Ecommerce News

Abandoned Online Shopping Carts Represent A $2 Trillion Opportunity For Retailers (Business Insider)
For many online shoppers, the ecommerce shopping cart has become a kind of bookmarking tool, rather than an actual indication that they’re ready to “proceed to checkout.” An astounding $4 trillion worth of merchandise will be abandoned in online shopping carts this year. But these abandoned carts don’t all represent lost sales. In fact, new estimates from BI Intelligence find that about 63% of volume in these abandoned shopping carts is potentially recoverable by savvy online retailers.”

Start prepping for 2014’s short holiday shopping season now, IBM says (Internet Retailer)
“The trend for the past two years has been for shoppers to spend more online during the holiday season. They spent on average 9.3% more per online order in November 2013 than two years earlier, and 13.0% more per order in December. In 2011, consumers spent an average of $121.38 in November and $108.39 in December. In 2013, those figures jumped to $132.71 and $122.46.”

Online video for ecommerce: what type of content should you create? (eConsultancy)
“You probably already know how important video is for your ecommerce site, but do you know the best ways to effectively harness it? To start, videos should be produced using a scalable process and address content in which visitors are interested.”

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