Today’s Top Ecommerce News

Google Glass is now in stock (Internet Retailer)
“Google Glass has hit the virtual stores shelves of the first retailer to carry the wearable technology. Starting today, the Net-a-Porter Group LLC, No. 102 in the 2014 Internet Retailer Top 500 Guide, will sell Google Glass packages—Glass, a frame, shades, a mono earbud and case—for $1,800.”

Consumers Choose Digital for Product Research, Purchases (eMarketer)
“In addition, digital devices were favored for purchasing products from multichannel retailers, with 55% of respondents preferring to use a desktop/laptop, tablet or smartphone when buying items, vs. 41% who liked to do so in brick-and-mortars. Though smartphones and tablets trailed PCs by a long shot for the preferred digital buying method, that didn’t mean they weren’t seeing any action: 46% of users had made a purchase on such devices.”

How to use packaging to drive new business and repeat customers (Bigcommerce Blog)
“Are you shipping physical products to your customers? Do you have unique packaging? If not, then you’re missing out on a huge marketing opportunity to drive both new and returning customers to your website to make more purchases. In this post, we’re going to look at ways you can use great packaging to market your business. We’ll also look at who is doing it right and learn how you can do it, too.”

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