If I were to open an ecommerce business selling art supplies, my first step in building my website would be to think about my customers. Obviously, I’d be selling to artists, which to me means that I would probably want to create a website that looks visually appealing. Of course it should also be easy to navigate and offer a good user experience, but I would definitely want it to look cool.
After browsing some various existing art supply sites today, it seems that these other businesses don’t share my point of view on this. From Blick to Pearl Paint to DaVinci Artist Supply, these ecommerce stores are pretty…. blah. Granted, art supply stores aren’t necessarily all flash and frills. I have visited the now closed Pearl Paint store on Canal Street several times, and the creaky stairs and sense of near disarray are part of what made the store appealing. However, that feeling isn’t something you should strive to recreate on a shopping website.
Take a look at some examples of home pages to see what first impressions these art supply retailers provide in terms of design and layout. I’ve ordered these from (in my opinion) worst to best:
Although Utrecht is the best of the bunch, I certainly think that all these retailers can do more to add visual appeal to their online stores. If fashion sites can be creative and interesting, why not art supply sites? I say go bigger and see how the customers respond.
What do you think about these art supply ecommerce sites? Share your opinions in the comments section below!