An ecommerce store in India called JustStickers.in submitted their site to the Ecommerce Outtakes team for review. We are always excited to receive submissions from our readers, and we were happy to provide feedback! In fact, we do have some suggestions for the JustStickers site. Read on to find our recommendations.
Arriving on the home page of this online sticker shop, I immediately was stopped by a light-box email subscription pop-up. This is really a great strategy for gaining new contacts for the all-important email marketing list. However, I do have a suggestion here. As you can see, there is a promo code right in this pop-up offering 25% off a user’s order. It’s nice to offer an incentive, but in this case, people can claim the offer without providing their email. I recommend emailing the user this promo code instead to ensure that people are providing valid email addresses for marketing initiatives.
When I closed out of the light-box, I saw that the home page had a visually appealing design. I like that shoppers can view the gallery of ready-made sticker designs right from here. Then at the top, they also have the option to begin creating their own custom stickers. The navigation is very easy to understand and guides the shopper through the process.
I decided to try creating my own sticker. After clicking on this option, I came to a page asking me to choose between the square stickers or rectangle stickers. I know that this is an important step in the process, but I would prefer to see actual examples, rather than these two similar-looking grey images. Show a sample rectangle sticker and a sample square sticker to give shoppers a better idea of what they’re getting.
I selected square sticker and came to the product detail page. Here, I found things to be a bit confusing. To order, users have to download a template file and add their desired imagery into the template, then email it to JustStickers. To me, this process seems a bit daunting…
As a suggestion, I recommend something more along the lines of Zazzle.com. On this site, the design process is a bit more straightforward. When users upload their image, it appears right on the page. As they edit it, their changes display right here. This makes is much easier for shoppers to make sure their custom design is exactly what they want, giving them confidence in their order. This may be something JustStickers may want to implement in the future.
Overall, JustStickers.in offers a simple navigation and a visually appealing ecommerce site. However, when it comes to custom designs, this online store can use some updates to offer a better user experience.
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