Today’s Top Ecommerce News

The Value of Coupons in Digital Marketing [Infographic] (Get Elastic)
“This week’s infographic is courtesy of VoucherCloud, and looks at the popularity of online coupons, who’s using them and why.”

5 Ecommerce Content Marketing Ideas for June 2014 (Practical Ecommerce)
“Content marketing is the practice of creating and distributing valuable, interesting, and entertaining content with the aim of acquiring customers and making sales. Content marketers must understand their customers and seek to serve them. The content created in a content marketing campaign is used to build relationships with customers, so that those customers will ultimately learn about and like the seller.”

Five Innovations That Will Transform Ecommerce In The Next 10 Years (Forbes)
“Consumers and businesses create vast quantities of data, which companies are already attempting to extract, purify and process, but at the moment this information is messy and incomplete. The challenge over the next 10 years will be using this big data to make connected, intelligent business decisions faster.”

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