Today’s Top Ecommerce News

Cross-device marketing keeps Brilliant Earth a cut above the rest (Internet Retailer)
“The AdRoll mobile retargeting tool shows consumers ads based on what items they have viewed on Brilliant Earth’s web site. For example, a consumer that viewed an 18-karat white gold Halo diamond ring on BrilliantEarth.com on a smartphone might see an ad featuring that very ring pop up on Facebook on a PC. “With our customers across multiple screens throughout their days, AdRoll allows us to connect with them regardless of the device or platform they’re using,” says Kristina Simonsen, marketing associate at Brilliant Earth.”

CHART: Retailers Are Offering Free Shipping With More E-Commerce Transactions (Business Insider)
“Top retailers are heeding the call for free shipping by offering that perk with more transactions, according to a new study published by comScore. In the first quarter of 2014, 58% of ecommerce transactions in the U.S. received free shipping as part of the order. One year earlier, just 48% of transactions came with free shipping.”

Females Press the Pin Button (eMarketer)
“eMarketer expects the number of US Pinterest users to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population. Women will make up an overwhelming majority of this group, with 34.1 million female users accounting for 85% of the total audience.”

 

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