Today’s Top Ecommerce News

Google Analytics adds more e-commerce data and reporting tools (Internet Retailer)
“Google Inc. is making it easier for e-retailers to collect more granular data about how consumers behave on their sites and to generate reports about that behavior. The company announced Wednesday Enhanced Ecommerce, a Google Analytics reporting tool designed specifically for e-retailers. Using the tool, e-retailers can run reports that measure how many visitors view individual products, add or remove them from their shopping cart and abandon or complete transactions.”

How Social Media Benefits SEO (Practical Ecommerce)
“Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines become more and more sophisticated at delivering personalized results, these traditional SEO signals are no longer enough. Social media, however, specializes in the signals that search engines crave: identity and relationships.”

Amazon Plans to Stream Music to Prime Members’ Ears (Ecommerce Times)
“The streaming service would be part of Amazon’s US$99 per year Prime service, which offers subscribers free two-day shipping on many items, video streaming and an e-book lending library. The digital music catalog would be limited to songs and albums that are at least six months old, according to the report, plucked from albums the company is able to license at a discount. All the music would be available to stream on demand.”


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