Ecommerce Snapshot: Yoga Direct

Okay, am I crazy, or are some weird things going on in Yoga Direct‘s sale section? This ecommerce site left me a little baffled… Take a look at this. When I arrived on the site, I clicked on the red tab in the left navigation that says “Products on Sale.” When I opened the sorting drop-down, I noticed that one of the options was to sort by “On Sale.” Being that I’m shopping the sale section, I think that goes without saying! This option should probably be cut from the sorting list for this section of the site.

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Also, I have to admit that I’m a little confused about why there are these water props, like kickboards and water barbells, being offered here. Why would these be on a yoga website, and where would I find them normally anyway? There isn’t a tab for “Water Accessories.” Maybe someone can enlighten me about this one. In the meantime, I’ll just suggest that Yoga Direct takes some steps to make their ecommerce store less confusing.

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