Today’s Top Ecommerce News

Email marketing segmentation: dead man walking? (eConsultancy)
“And perhaps even with this work on segmentation, there’s more that could be done. Will more work on segmentation continue to bring dividend? More charts from the census show it email marketing is ranked as the best marketing activity for ROI and yet it receives less than 10% of budget of the majority of marketers.”

The Beginner’s Guide To Keyword Research For Ecommerce (Shopify blog)
“One of the foundational tactics of SEO is keyword research. Keyword research is the simple art of better understanding the terminology your potential customers are using to find the products you’re selling, then matching your website and marketing terminology. In this article we’ll cover the basics of keyword research for ecommerce.”

E-commerce accounts for all the Q1 growth at Gap (Internet Retailer)
“Online sales increased 13% to $575 million during a quarter in which the retailer’s same-store sales slumped for its major brands. Without the $66 million in web growth, Gap’s sales would have been negative for the quarter.”

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