Today’s Top Ecommerce News

Personalization Through Customer Self-Segmentation (Get Elastic)
“Last post, we discussed why personalization is often so difficult because we simply don’t know enough about our visitors. Do we need to take the difficult road and wait for subtle signals of intent? Or can we just simply ask: Who are you? Why are you here? What are your needs? Do you find what we think is relevant to you actually relevant?”

4 Ways Ecommerce Merchants Misuse Data (Practical Ecommerce)
“The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used incorrectly, however, data can waste resources and alienate your visitors. Below are four ways that ecommerce merchants commonly misuse data.”

Indian Ecommerce Giant Flipkart Buys Fashion E-tailer Myntra To Fight Amazon’s Growth (Tech Crunch)
“Flipkart will be acquiring 100% of Myntra, and plans to invest $100 million in further developing the fashion business as it seeks to scale up faster to compete with Amazon which has been making moves to aggressively scale its business in the region. Its a battle of the ecommerce behemoths. “Going forward we have big plans in this segment,” said Sachin Bansal, co-founder of Bangalore-based Flipkart, according to a report in NDTV.”

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