Today’s Top Ecommerce News

Email is not dead. Here are five reasons it’s alive and well (eConsultancy)
“Econsultancy’s annual Email Marketing Census tracks the percentage of sales that responding companies achieve from their campaigns. The 2014 survey found that on average, companies are attributing 23% of their total sales to the email marketing channel, up from 18% in 2013. Furthermore, nearly a quarter (24%) of respondents attribute 30% or more of their sales to email marketing, up from 18% two years ago.”

Driving B-to-B Ecommerce with Personas (Practical Ecommerce)
“For B-to-C businesses, the shopper and the buyer are generally the same person. The path to purchase is a more direct: product research, pricing research and comparison, and purchase. In B-to-B, the path to purchase may include many different people in different roles with different levels of authority. These people, roles, and processes make ecommerce much more challenging than a typical direct-to-consumer store.”

On Pins and Needles Over Pinterest (Ecommerce Times)
“Pinterest last week announced that it had raised US$200 million in a new round of fundraising from existing investors SV Angel, Bessemer Venture Partners, Fidelity and Andreessen Horowitz. The latest funding puts its valuation at $5 billion, which is quite a tidy sum for a company that has little to offer in terms of revenue. What Pinterest does have to offer is its name and its brand and its legions of users. Its user-provided pins now number around 30 billion and its array of boards around 750 million.”

 

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