Today’s Ecommerce Outtakes Badge of Honor is being awarded to Hammacher Schlemmer for some really nice recommendation and cross-sale features. Let’s dive right in! When I was browsing the huge selection of interesting and unique products this retailer has to offer, I was intrigued by this transparent canoe kayak. I mean, come on. It’s a canoe-kayak hybrid, and, it’s see-through! Of course I headed to the product detail page to see more pictures and learn about this item.
The product detail page showed me an in-depth description, along with some additional high-quality images that made this little boat look even more awesome. But what I also noticed was the cross-sale feature. As you can see, Hammacher Schlemmer offers four related products in the “May We Recommend” section toward the bottom. First of all, I really like how all the product names on this website begin with “the,” as in “The Electric Motorboat” and “The Best Swim Goggles.” It makes them seem like truly stand-out, one-of-a-kind products. I also like how it also recommends a variety of items here. Sure it offers other types of small boats, but also a beach mat and goggles, because people who like boats likely also enjoy the beach and swimming.
I was curious about this beach mat that claims to be sandless, so I clicked to find out more. Here I found even another nice feature. In addition to the “May We Recommend” section, there is another area titled “You May Also Need.” This goes a step further, because these products are from the same line. If shoppers are buying the beach mat, they may want the accompanying tote bag. Plus, users can add these additional items to their cart without leaving this page. It’s a great strategy for this ecommerce store to increase order values.
These cross-sale and recommendation features are great, especially for a retailer like Hammacher Schlemmer that sells such a large variety of unique products. We love the execution on this ecommerce store, and we think it’s definitely deserving of today’s Badge of Honor.