Today’s Top Ecommerce News

Fab’s Future Could Be Decided In The Coming Weeks (Tech Crunch)
“But it’s gone through a violent boom-and-bust cycle, as it has pivoted multiple times — most recently from flash sales to selling its own branded retail products. According to our sources, its product and business roadmap could change yet again, as key executives and the board are holding meetings over the next few weeks that could determine the company’s future.”

Shoppers engage with brands far more on Instagram than Facebook (Internet Retailer)
“Elliott found that consumers who followed the studied global brands on Instagram liked, shared or commented on the brands’ Instagram posts 4.21% of the time, whereas consumers who followed the studied brands on Facebook engaged with the Facebook posts only 0.07% of the time. On Twitter, the engagement rate was 0.03%.”

 7 Ecommerce Email Campaigns You Should Steal Today (Shopify Blog)
“But even with a healthy list of email subscribers, sometimes it can be challenging to think of creative and conversion focused email campaigns to send to your list. To help you come up with some ideas, we’ve assembled seven high-impact ecommerce email examples that have landed in our inboxes recently, that you can take inspiration from and put to use in your business today.”

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