Today’s Top Ecommerce News

How to Sell Online: The Single Best Pieces of Advice From 41 Successful Ecommerce Entrepreneurs (Shopify Blog)
“Today we decided to feature a roundup of 41 of our favorite success stories, and the single best piece of advice they offer to new merchants. These stores sell everything from apparel to surfboards to furniture to animal onesies. Four of them got their start by crowdfunding their products. They’re based in nearly a dozen countries around the world. And they’ve all found terrific success selling online.”

Digital will influence half of sales in retail stores by the end of the year (Internet Retailer)
“New research from Deloitte Digital says digital interactions will influence 50 cents of every dollar spent in retail stores at the end of 2014—equal to roughly $1.5 trillion of store spending—up from 36 cents in November 2013, when Deloitte ran its online survey with more than 2,000 U.S. consumers. The firm says it projects that $1.1 trillion to $1.5 trillion growth rate based on two things: the increased adoption of smartphones and the increase comfort level among digital device users.”

Pinterest’s Guided Search Finds Needles in Haystacks (E-Commerce Times)
“Brands on Pinterest have a vested interest in the changes as well, said Edwards. In general, the focus on personalization will allow Pinterest to gather additional data that will enhance its targeting capabilities. “The new guided search offering is also building towards a more refined discovery engine positioning offering for promoted pins via keywords and new categories where brands can further create new points of discovery with users,” Edwards said.”

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