Today’s Top Ecommerce News

Amazon’s revenue increases nearly 23% in Q1 (Internet Retailer)
“Amazon.com Inc.’s revenue hit $19.74 billion in the first quarter of 2014, up 22.8% from the same period last year. The e-retailing giant released its financial report this afternoon after it had announced a new grocery service for its Prime free-shipping program members and sought to beef-up its “last-mile” delivery service, reportedly in testing.”

Marketing Automation’s Next Gig (Ecommerce Times)
“We usually think of marketing in its traditional role of new customer outreach, which is good but no longer enough. Depending on the business, as much as 80 percent of revenue might come from the existing customer base; however, the marketing budget usually goes in the opposite direction. It’s good to keep in mind that in today’s zero-sum markets, your competition has not stopped marketing to your customers, so why should you?”

Google Updates Keyword Planner with Dates, Devices (Practical Ecommerce)
“The depth of keyword data available to search marketers has varied widely over the last couple of years. This week, Google AdWords made several enhancements to its Keyword Planner tool that expand the amount of information available and the ability to quickly visualize it. With its focus on paid search, some of the updates around location and estimates aren’t relevant to search engine optimization. Here I’ll focus on the ones that are most interesting to SEO.”

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