Today’s Top Ecommerce News

Exclusive: Birchbox banks $60 million (Fortune)
“The company has plans to increase its marketing, with potential TV and magazine ads. (“We haven’t talked about what Birchbox is at a high level yet,” Beauchamp says.) It is also considering international expansion, potentially into Canada and countries adjacent to its current operations in France, Spain and the UK. (The challenge there is that international beauty shipments are regulated almost like pharmaceuticals.)”

Amazon is losing its sales-tax advantage (Internet Retailer)
“Amazon collects sales taxes in 20 states, according to the brand new Internet Retailer 2014 Top 500 Guide, released this week. Research that focused on five of those states—California, New Jersey, Pennsylvania, Texas and Virginia—found that taxing online purchases led to a 9.5% drop in the value of products bought by households from Amazon. Sales tax rates in those states range from 5.0% to 8.2%.”

How to Use Polyvore to Drive Traffic and Sales for Your Online Store (Shopify Blog)
“If you thought you had all your social commerce bases covered, you might be in for a surprise. Launched in 2007, Polyvore has gradually emerged as one of the most effective social platforms for ecommerce sites to drive high-value traffic and sales from. Focusing on fashion and home décor, the community powered social network allows you to create collections and collages called “sets”. These sets can be made up of products from online stores around the web – including your own.”

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