The Problem with Shopping for DKNY Jeans…

When I visited the DKNY ecommerce site today to shop for jeans, I thought it would be simple. How wrong I was… Take a look at the screenshot below of the women’s jeans category.

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As you can see, there are multiple pages of jeans to click through, but a disappointing number of options to narrow it down. With just a few products per page, I’ll have to do plenty of clicking! Only one sorting menu is offered, with options to sort by price, most popular or newest. Beyond that, the only other thing I can change is the size of the images. What gives?

I would love to be able to filter by fit (such as skinny, boyfriend and bootcut), by color or wash, and by size. This would help me get to the products I want much faster on this ecommerce store. Help a shopper out, DKNY!

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