Today’s Top Ecommerce News

Pinterest: Dos and Don’ts for Ecommerce Merchants (Practical Ecommerce)
“Many ecommerce business owners make the error of redirecting interested prospects to their home page, rather than the specific landing page where their product can be found. Your link destination should take your viewer to exactly where the product can be viewed and bought. If you save them the trouble of searching for it, you’ll increase your chances of a sale or inquiry.”

Online Merchants Can Adopt Tactics Used by Amazon (eCommerce Bytes)
“Amazon.com’s growth stands out in ecommerce as the company grew beyond its bookselling model into selling virtually any kind of product, and there are things online merchants can do to emulate that success. Amazon works at selling and engages in plenty of tactics to help move product from its warehouses to consumers.”

Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs (Business Insider)
“When everything is available for sale on your smartphone, why do catalogs still clutter your mailbox? The old-school marketing format has survived to play a crucial creative role in modern e-commerce. Today, the catalog is bait for customers, like a store window display, and a source of inspiration, the way roaming through store aisles can be. The hope is shoppers will mark pages they like and then head online, or into a store, to buy.”

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