While browsing lighting products from ecommerce retailer OrientalLampshade.com, I came across a big problem. Take a look at the screenshot below. For this item, the Geneva 2 Light Flush, there are five product images showing each of the available colors. However, they are not labeled to let the user know which is which!
When I opened the drop-down color selection menu, I hoped to find some swatches that would give me the answers I need. Sadly, this menu does not show swatches. On top of that, when you select an option, it doesn’t change the image to display the selection. How frustrating!
I recommend a few updates for this ecommerce site. Add labels to each of the images, color swatches to the drop-down menu, and switch the image to the color the shopper selects. This way, customers can be confident in what they’re getting, rather than confused by the options.