Ecommerce Snapshot: Tackle Direct

Today I stumbled upon an ecommerce site called Tackle Direct, an online retailer of all kind of fishing gear. Sadly, this site is no catch (see what I did there?) I arrived on a landing page for saltwater fishing rods and poles, and I immediately noticed something weird. This whole category page is one big list. Why would a shopper want to see a long list of product names and links? Where are the product images?? Where are the refinement options??? This is a browsing nightmare…

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I clicked on the first link in the list, Abu Garcia Saltwater rods. Here, I at least saw some images, but there’s still a problem. No prices! There isn’t a quick shop or add to cart button either. Yikes…

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It is time for this ecommerce site to make some serious updates, and soon. It will be easier to reel in those orders (hah) if you bait the customer with a better user experience (haha)!



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