Today’s Top Ecommerce News

Online marketing: should you focus on traffic or conversions? (eConsultancy)
“Everyone that has contributed to this post has noted that balancing traffic and conversion rates to some extent helps to keep your growth stable: if you want to be successful you can’t go all-out on either only platform enhancements or only traffic improvements and expect to see great results. But balance can be a problem, since it means a lack of focus. This lack of focus makes setting specific goals more difficult, since you will try to hit a wide range of KPIs rather than focusing on just a few.”

5 Persuasive Design Strategies Missing from Your Website’s Arsenal (The Ecommerce Authority)
“Every time you use the web, you’re subconsciously being persuaded. Whether it’s The Gap telling you to shop their latest styles, or Best Buy asking you check out their one-day-only deal, online stores are constantly using design techniques to motivate and persuade their customers. Question is: Is your online store doing the same?”

Why Every Ecommerce Business Needs a Blog (And 9 Ideas to Get You Started) (Shopify blog)
“Having more blog posts drives traffic to your site because it improves SEO; it lets you tell stories that convert visitors into customers; and it increases the chances of engagement, not just on social media but also on traditional media. You might increase the chances of being covered by a news site, which are usually seen as more credible sources of opinion. And besides, all that stuff you hear about content marketing? For most businesses, that means keeping a good blog.”


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